Senior Copywriter, Brand Partnership

1. Role Overview
This role goes beyond content writing. You will act as the Creative QC Hub, ensuring all influencer-led content (KOL, Creator, UGC, Social Assets) aligns with brand guidelines, campaign strategy, and performance objectives.
Candidates with a strong understanding of account management or client servicing are highly preferred, as this role requires structured thinking, stakeholder alignment, and high-level quality assurance.
2. Key Responsibilities
A. Influencer Creative Development
Develop key messaging frameworks and content directions for influencer campaigns
Write and refine scripts, captions, hooks, talking points, and campaign copy
Adapt brand language across multiple platforms (TikTok, Instagram, Facebook, YouTube Shorts, etc.)
Provide creative guidance to influencers while preserving authenticity
B. Creative Quality Control (QC Hub Function)
Review and approve all influencer content before client submission
Ensure alignment with Samsung brand guidelines, tone of voice, and compliance requirements
Detect inconsistencies, messaging risks, and brand deviations
Refine and elevate creative output to meet premium brand standards
C. Strategy & Performance Alignment
Translate campaign objectives into clear creative direction
Ensure influencer content supports KPIs (engagement, watch time, conversion, brand lift)
Optimize content direction based on performance data and real-time feedback
D. Cross-Functional Collaboration
Work closely with Account, Influencer, Social, Performance, and Design teams
Support Account team in client-facing materials related to content and messaging
Join brainstorming sessions and provide structured creative feedback
Help align stakeholders on creative expectations and execution standards
E. Operational Excellence
Manage multiple influencer campaigns simultaneously
Work within tight deadlines and high-output environments
Maintain documentation for messaging frameworks and brand language systems