Senior Copywriter

About the role
We are looking for a Senior Copywriter who can lead creative ideas from brief to execution - combining strong conceptual thinking with strategic clarity.
This role requires the ability to transform business objectives and consumer insights into structured communication frameworks and high-impact copy across social, digital, and integrated campaigns.
You will collaborate cross-functionally, mentor junior creatives, and contribute to building culturally relevant, performance-driven ideas.
Key Responsibilities
1. Creative & Strategic Leadership
· Take full ownership of creative briefs, translating business objectives into clear communication strategies and compelling copy.
· Develop strong campaign concepts, taglines, scripts, social content, and KOL messaging across formats.
· Align creative ideas with KPIs, platform roles, and amplification logic.
· Build integrated content ecosystems across campaign phases (Tease - Launch - Amplify).
2. Insight & Communication Planning
· Decode audience insights and cultural trends to define communication challenges.
· Develop structured creative frameworks aligned with media dynamics and campaign objectives.
· Generate actionable consumer insights and culturally relevant hooks.
3. Social & Outreach Thinking
· Design messaging guidelines for KOL/KOC and community activation.
· Ensure ideas are optimized for social spreadability and engagement.
· Understand platform behaviors and digital-first creative processes.
4. Execution & Collaboration
· Oversee end-to-end creative execution, ensuring quality and timelines.
· Manage multiple projects simultaneously with strong prioritization.
· Mentor junior team members and contribute to overall creative standards.
· Collaborate effectively with cross-functional teams to bring ideas to life.
Requirement
· 3-5+ years of experience as a Copywriter in a Digital or Integrated Agency.
· Proven experience in social-driven or integrated campaigns (FMCG/E-commerce is a plus).
· Strong conceptual thinking and storytelling skills.
· Strategic and structured approach to creativity.
· Ability to translate business goals into clear communication frameworks.
· Strong understanding of social media dynamics and outreach strategies.
· Excellent interpersonal and presentation skills.
· Fluent in English.
· Strong time management and attention to detail.
· Experience mentoring junior creatives is a plus.
What's on offer
· Competitive and attractive salary package aligned with your experience and impact.
· 13th-month salary and additional year-end incentives.
· Premium health insurance coverage.
· Opportunity to work on high-impact, real-world marketing and integrated campaigns.
· A dynamic, creative environment that encourages growth and ownership.
· Performance-based bonuses and structured training & career development programs.
· Company trips, team-building activities, and flexible working arrangements.