Senior Digital Marketing AssociatePOINT AVENUE PTE COMPANY LIMITED

Point Avenue is an education technology startup based in Asia. We instill "Character First, the Pathway to Excellence" in all that we do and aim to empower
the next generation of leaders in Asia to transform the world through wisdom, integrity, and compassion.
We are looking for an Senior Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
● Assist in the formulation of strategies to build a lasting digital connection with consumers
● Plan and monitor the ongoing company presence on social media (Facebook, Instagram etc.)
● Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
● Be actively involved in SEO efforts (keyword, image optimization etc.)
● Prepare online newsletters and promotional emails and organize their distribution through various channels
● Provide creative ideas for content marketing and update website
● Collaborate with designers to improve user experience
● Acquire insight in online marketing trends and keep strategies up-to-date