Senior Executive, Distribution - Marketing (6 Months Contract)Công Ty TNHH Bảo Hiểm Liberty
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Truyền thông/Internet/Online Media, Marketing - PR, Search Engine Marketing, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo
Thu nhập: Thỏa thuận
Hình thức: Toàn thời gian
Ngày đăng: 02/10/2024
Hạn nộp: 31/10/2024
Mô tả công việc
Support planning and executing of online marketing activities to enhance LIV brand, drive visibility and increase customer engagement. Assist in managing digital channels and collaborating with internal stakeholders to finalise social media content.
JOB RESPONSIBILITIES:
1. Social media management
• Day to day management of social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok, Zalo etc).
• Create impactful and engaging social content and campaigns to ensure social media feeds are elevated, curated and reflect the brand image.
• Collaborate with the Underwriting team and other internal stakeholders to finalize social media contents following company's guideline and product policy wording.
• Manage creative vendors to ensure all required assets for on-site execution are timely delivered as per the brief.
• Digital marketing performance
• Develop a monthly digital ads strategy and media plan that aligns with the company's objectives and planned budget.
• Generate ideas, create plans, and launch promotion campaigns across multiple platforms (Google, Facebook, LinkedIn, TikTok).
• Analyze the digital ads metrics and provide direction for media adjustments.
• Manage and optimize the advertising budget; compile and report on advertising performance results daily, weekly, and monthly.
• Execute A/B testing plans for ads, optimize, evaluate, and analyze results.
• Develop and execute various website tests to drive acquisition, engagement, and traffic improvements.
• Work closely with front end developers to troubleshoot technical issues and ensure campaigns function seamlessly across devices.
2. Website management
• Publish blog articles and SEO contents to website to improve the organic position of the certain branding keywords.
• Implement new changes on website as requested from other teams like product updates, government document upload, financial statement publishment, etc.
• Execution of SEO requirements as part of page build as determined by the manager.
• Regularly audit website content to ensure content accuracy and website functions. Work with development team to address issues.
3. Brand and Partnership support
• Create the landing pages to support business team drive more traffics/sales.
• Conduct a necessary training sessions for business team, company's agents and partners about marketing performance optimization.
• Support specific partnership projects from contributing to the pitching proposal to executing digital marketing plan.
• Keep team and stakeholders notified of progress and/or deviation from project schedule (deliverables, milestone dates, resources, etc.).
• Regularly monitor financial and insurance market trends to effectively guide marketing activities.
• Assist manager to assess all processes and looks for areas of improvement in workflows.
• Collaborate with team members of functional areas such as PR Communication, Direct Marketing, etc.
JOB RESPONSIBILITIES:
1. Social media management
• Day to day management of social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok, Zalo etc).
• Create impactful and engaging social content and campaigns to ensure social media feeds are elevated, curated and reflect the brand image.
• Collaborate with the Underwriting team and other internal stakeholders to finalize social media contents following company's guideline and product policy wording.
• Manage creative vendors to ensure all required assets for on-site execution are timely delivered as per the brief.
• Digital marketing performance
• Develop a monthly digital ads strategy and media plan that aligns with the company's objectives and planned budget.
• Generate ideas, create plans, and launch promotion campaigns across multiple platforms (Google, Facebook, LinkedIn, TikTok).
• Analyze the digital ads metrics and provide direction for media adjustments.
• Manage and optimize the advertising budget; compile and report on advertising performance results daily, weekly, and monthly.
• Execute A/B testing plans for ads, optimize, evaluate, and analyze results.
• Develop and execute various website tests to drive acquisition, engagement, and traffic improvements.
• Work closely with front end developers to troubleshoot technical issues and ensure campaigns function seamlessly across devices.
2. Website management
• Publish blog articles and SEO contents to website to improve the organic position of the certain branding keywords.
• Implement new changes on website as requested from other teams like product updates, government document upload, financial statement publishment, etc.
• Execution of SEO requirements as part of page build as determined by the manager.
• Regularly audit website content to ensure content accuracy and website functions. Work with development team to address issues.
3. Brand and Partnership support
• Create the landing pages to support business team drive more traffics/sales.
• Conduct a necessary training sessions for business team, company's agents and partners about marketing performance optimization.
• Support specific partnership projects from contributing to the pitching proposal to executing digital marketing plan.
• Keep team and stakeholders notified of progress and/or deviation from project schedule (deliverables, milestone dates, resources, etc.).
• Regularly monitor financial and insurance market trends to effectively guide marketing activities.
• Assist manager to assess all processes and looks for areas of improvement in workflows.
• Collaborate with team members of functional areas such as PR Communication, Direct Marketing, etc.
Yêu cầu
• Proven experience in campaign production, digital marketing, or a related field.
• Proficiency in budget management and methods for optimizing advertising budgets.
• Familiarity with social media and website management.
• Proficiency in using content management systems and digital marketing tools (Drupal, GA4, SEMrush, Canva, etc).
• Experience with analytics tools to measure campaign performance.
• Strong analytical skills for market research related to products, categories, customers, and competitors.
• Attention to detail and an ability to manage multiple tasks and campaigns at the same time.
• Ability to work collaboratively across teams, including sales, product, finance, etc.
• Insurance experience background preferred.
• Good at English.
• Proficiency in budget management and methods for optimizing advertising budgets.
• Familiarity with social media and website management.
• Proficiency in using content management systems and digital marketing tools (Drupal, GA4, SEMrush, Canva, etc).
• Experience with analytics tools to measure campaign performance.
• Strong analytical skills for market research related to products, categories, customers, and competitors.
• Attention to detail and an ability to manage multiple tasks and campaigns at the same time.
• Ability to work collaboratively across teams, including sales, product, finance, etc.
• Insurance experience background preferred.
• Good at English.
Quyền lợi
Chăm sóc sức khoẻ
Bảo Hiểm Xã Hội full lương
Nghỉ phép có lương
Nghỉ phép năm và nghỉ phép ngày sinh nhật
Khác
Chế độ làm việc linh hoạt (Hybrid working model)
Bảo Hiểm Xã Hội full lương
Nghỉ phép có lương
Nghỉ phép năm và nghỉ phép ngày sinh nhật
Khác
Chế độ làm việc linh hoạt (Hybrid working model)
Thông tin khác
NGÀY ĐĂNG
[protected info]
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Trực Tuyến
KỸ NĂNG
Analytics Tool, Content Management, Digital Marketing, Digital Marketing Tools, Social Media Management
LĨNH VỰC
Bảo hiểm
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
2
QUỐC TỊCH
Không giới hạn
Xem thêm
[protected info]
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Trực Tuyến
KỸ NĂNG
Analytics Tool, Content Management, Digital Marketing, Digital Marketing Tools, Social Media Management
LĨNH VỰC
Bảo hiểm
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
2
QUỐC TỊCH
Không giới hạn
Xem thêm
Giới thiệu công ty
Công Ty TNHH Bảo Hiểm Liberty
Phường Thanh Khê Đông, Quận Thanh Khê, Đà Nẵng
https://www.libertyinsurance.com.vn
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Vị trí Senior Executive, Distribution - Marketing (6 Months Contract) do công ty Công Ty TNHH Bảo Hiểm Liberty tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về Senior Executive, Distribution - Marketing (6 Months Contract) hoặc công ty Công Ty TNHH Bảo Hiểm Liberty ở các link phía trên
Giới thiệu công ty
Công Ty TNHH Bảo Hiểm Liberty
Phường Thanh Khê Đông, Quận Thanh Khê, Đà Nẵng
https://www.libertyinsurance.com.vn