Job Purpose
As a senior expert, this role is responsible for designing strategic frameworks to enhance sales force enablement. It oversees business process optimization, advises on system implementation, mitigates risks, and drives quality improvements. This position plays a pivotal role in elevating the business support function as a strategic growth driver across distribution channels.
Key Accountabilities (1)
Strategic Process Design & Optimization for Sales Support
Develops national operational frameworks to streamline and enhance sales support workflows
Acts as a senior advisor in building comprehensive onboarding programs to accelerate productivity and effectiveness of new sales personnel
Designs and manages flexible system access tools with integrated security and performance tracking
Leads development of digital learning platforms for sales operations, including e-learning, simulation tools, and AI chatbots
Evaluates onboarding efficiency through data analytics, feedback, and KPIs to refine tools and content
Regularly reviews and standardizes processes in coordination with IT and operations to ensure system consistency
Key Accountabilities (2)
Content Strategy & Distribution Business Enablement
Oversees content governance across product documents, distribution policies, and multi-channel sales procedures
Develops content audit models and KPIs to ensure accuracy, relevance, and timely delivery to sales advisors
Leads internal communications strategy for business initiatives, aligning corporate messages with field operations
Coordinates nationwide campaigns including business seminars, advisor conferences, and customer events-ensuring consistency and high-quality delivery
Architects award programs for top performers: builds transparent frameworks, applies digital scoring tools, and leads recognition ceremonies
Analyzes feedback from agents, event results, and content engagement to propose strategic improvements
Key Accountabilities (3)
Functional Leadership & Capability Development
Represents the function in cross-department strategic projects, particularly those involving technology transformation and customer experience innovation
Designs mentoring and coaching programs for junior specialists, sharing practical knowledge and project experience
Supports HR and leadership in building advanced competency frameworks, SOP models, and performance evaluation systems
Contributes to career path planning for business support professionals, aligning individual growth with organizational goals
Key Relationships - Direct Manager
Director/Senior Manager/Manager, Distribution Support;
Key Relationships - Direct Reports
Key Relationships - Internal Stakeholders
Internal Function, Divisions in company
Key Relationships - External Stakeholders
Ministry of Finance (for licensing and regulatory compliance), bancassurance partners (for sales execution and contest coordination), certified training institutions (for agent qualification and upskilling), CRM technology vendors (for license, contest and training systems), and audit or reinsurance partners (for operational process reviews and sales governance support).
Success Profile - Qualification and Experiences
Bachelor's or Master's degree in Business Administration, Finance, Insurance, etc.
Priority is given to those with professional certificates or specialized training related to sales enablement, CRM system management, or contest program development
At least 12 years of experience in designing, executing, and enhancing operational support functions for multi-channel life insurance sales distribution.
Demonstrated experience in agent license management policy, contest oversight, and development of sales capability-building programs and advisory frameworks.
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