Senior Growth Leader

Our team is seeking a hands-on Senior Growth Leader, B2C - someone who goes beyond traditional campaign management and ad execution, possessing a mindset to "hack" user behavior and platform algorithms.
Your ultimate goal in this role: Drive record-breaking GMV growth while keeping Cost Income Ratio (CIR) strictly optimized.
GENERAL INFORMATION
Compensation: 15M - 40M VND/month (Negotiable based on capacity) + % Bonus on growth revenue exceeding targets
Location: 27-29 Nguyen Cuu Van, Gia Dinh Ward, Ho Chi Minh City, Vietnam
Working Hours: Monday - Friday (8:30 AM - 6:00 PM), Saturday (8:30 AM - 12:30 PM) | Lunch break: 1.5 hours
Website: [protected info]
SCOPE OF WORK
Decode & Master Platform Algorithms: Uncover traffic distribution mechanisms and the latest visibility touchpoints on Shopee, TikTok Shop, and Lazada to push products/stores into Top Search and Top Recommended feeds.
Optimize Conversion Rate (CR): Analyze daily performance metrics and continuously run A/B testing on Thumbnails, Titles, Flash Sales, Shocking Deals, Vouchers, and Minigames to convert traffic into paid orders.
Outmaneuver Competitors: Utilize data scraping tools (or write basic custom scripts) to gather data, track real-time price fluctuations, stock levels, and promotional campaigns of competitors.
Automate Sales Funnel: Design automated retargeting workflows, optimizing the customer journey seamlessly from Impression → Add to Cart → Checkout.
Maximize LTV & Retention Rate: Set up automated CRM and customer care workflows via Chat Broadcast, platform CRM, and Zalo ZNS to drive repeat purchases and customer retention.
QUALIFICATIONS & EXPERIENCE
Data-Driven Mindset: Make decisions strictly based on core metrics (GMV, CR, CTR, CIR, ROAS, LTV) rather than intuition or guesswork.
Deep Platform Mechanics: Thoroughly understand On-site Ads, Flash Sale operations, and platform marketing solutions across Shopee, TikTok Shop, and Lazada.
Growth Mindset & Experimentation: Rapid hypotheses → Rapid testing → Fast iteration. Ready to challenge traditional approaches to unlock breakthrough growth formulas.
Technical / Tooling Skills (Huge Plus): Proficiency in basic programming (Python, SQL...) or experience with automation and data scraping tools for data extraction and processing.
Experience: Minimum 4 years of hands-on experience in E-commerce growth (Experience in D2C, major brands, or E-commerce agencies is highly preferred).
CANDIDATE BENEFITS
Uncapped Earning Potential: Base salary 30M - 40M VND/month + direct % revenue growth bonus (The larger the revenue scale, the higher the bonus).
Full Empowerment: Allocated testing budgets to validate hypotheses and freedom to implement new tools/technologies without bureaucratic roadblocks.
High-Performance Culture: Transparent, direct work environment focused purely on real impact and deliverables rather than office time.
Full statutory benefits (BHXH, BHYT, BHTN), Holiday/Tet bonuses, and 13th-month salary.