Mô tả công việc
End-to-End Business Ownership
Own full business outcome (business strategy, user growth, product roadmap and P&L) for the assigned business line, with final decision authority across Product, Growth, and Marketing.
Define and own the business strategy and roadmap, translating company and BU objectives into one integrated product-growth-marketing plan.
Lead and align Product, Growth, Marketing, Data, Tech, and Operations around one shared roadmap and set of priorities.
Product Leadership
Lead the business-driven product roadmap, ensuring product solutions align with growth objectives and user needs.
Work with the Product and Tech teams to drive continuous product innovation & experiment - new features, UX/UI improvements, and product-led growth initiatives to improve adoption, engagement and retention.
Ensure market insights, user feedback and competitive intelligence are systematically fed into product development.
Growth Marketing Strategy & Execution
Own the end-to-end growth funnel including acquisition, activation, engagement and retention for the business line.
Identify and optimize key growth levers such as user incentives, gamification, referrals and viral loops) with marketing planning and execution (campaign & communications calendar, creative direction, and budget allocation); reallocating budget toward the highest-impact channels, mechanics.
Use data analytics and experimentation to track user behavior, improve conversion rates and refine growth tactics.
Direct Operations and cross-functional partners on the execution of scalable growth & marketing initiatives.
Performance Tracking & Continuous Optimization
Define, monitor and analyze the KPI framework (North Star + supporting metrics) across product, growth and marketing.
Monitor adoption, retention and engagement trends and translate them into strategic, data-driven decisions.
Optimize and scale best practices across the division to drive sustained growth. Regularly report on performance, identifying opportunities for improvement and expansion.
Cross-Functional Leadership & Stakeholder Alignment
Influence senior stakeholders and decision-makers by presenting data-driven insights and business recommendations.
Manage initiatives through agile sprints, ensuring execution efficiency against company goals.
Yêu cầu
Bachelor's degree in Marketing, Business, Technology or a related field; MBA is a plus.
6+ years of experience owning a business line end-to-end across product, growth and/or marketing - not purely a functional product, growth, or marketing role.
Proven track record of growing B2C users through product-led growth initiatives, with direct ownership of business results (not just recommendations).
Experience planning and executing marketing campaigns and managing budgets, in addition to product/growth work.
Strong understanding of B2C user behavior; knowledge of C2C network effects and user-generated content is a plus.
Strong strategic thinking and analytical skills, able to translate data into actionable business decisions.
Ability to connect product, growth and marketing metrics into a single coherent business narrative.
Proficiency across the full product lifecycle, from discovery to delivery and launch.
Strong knowledge of marketing, fintech, banking, eCommerce, and machine learning for recommendation systems is a plus.
Proven leadership of cross-functional teams without full formal authority over every function involved.
Excellent stakeholder management and ability to influence senior leaders.
Strong communication and presentation skills to convey complex, cross-functional ideas clearly.
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