Senior Marketing Executive (main in Digital)CÔNG TY CỔ PHẦN ORC COFFEE PASSION GROUP (Café Amazon Viet Nam)

Mô tả Công việc
Campaign Communication
Manage online communications to increase brand awareness, including development of media plans.
Work with dedicated agencies or KOLs to develop creative content pieces and sales materials to support sales and marketing activities.
Evaluate agencies and KOLs performance and recommend improvements or changes when necessary.
Be responsible for developing and messaging (via Key visual and Promotion) of the brand stories, brand campaign, and product campaign.
Create, execute, and manage brand and/or product marketing programs and campaigns across social media channels (Facebook, Instagram, TikTok, etc...), ensuring consistent brand messages across all channels and communication tools.
Optimize digital marketing performance, including but not limited to Facebook Ads, Google Analytics.
Brand Visual Creation:
Design and create visual artwork to enhance the brand awareness and promotion campaign
Provide creative images or ideas for content marketing
Acquire insight in online marketing trends and keep key visual up to date
Performance Report and Budget Management:
Manage monthly media and digital budget.
Measure and prepare reports on media performance, KPIs and ROI.
Generate monthly report of all related and necessary activities assigned and share insights, observations and improvement points.
Manage online communications to increase brand awareness, including development of media plans.
Work with dedicated agencies or KOLs to develop creative content pieces and sales materials to support sales and marketing activities.
Evaluate agencies and KOLs performance and recommend improvements or changes when necessary.
Be responsible for developing and messaging (via Key visual and Promotion) of the brand stories, brand campaign, and product campaign.
Create, execute, and manage brand and/or product marketing programs and campaigns across social media channels (Facebook, Instagram, TikTok, etc...), ensuring consistent brand messages across all channels and communication tools.
Optimize digital marketing performance, including but not limited to Facebook Ads, Google Analytics.
Design and create visual artwork to enhance the brand awareness and promotion campaign
Provide creative images or ideas for content marketing
Acquire insight in online marketing trends and keep key visual up to date
Manage monthly media and digital budget.
Measure and prepare reports on media performance, KPIs and ROI.
Generate monthly report of all related and necessary activities assigned and share insights, observations and improvement points.