Senior Marketing Manager ( Omnichannel experience)Công ty tnhh Jollibee việt nam

Ngành nghề: Quản lý điều hành, Lương cao, Marketing - PR, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo, Tiếp thị - Quảng cáo

Thu nhập: Thỏa Thuận

Hình thức: Toàn thời gian

Ngày đăng: 30/09/2024

Hạn nộp: 31/12/2024

Ứng tuyển

Phản ánh

The Omnichannel Marketing Manager will be responsible for setting up, developing a comprehensive omnichannel strategy that integrates all customer touchpoints, both online and offline through On-premise, In-house delivery, Aggregators channels. This role is crucial in enhancing customer experience, driving sales, and ensuring consistent brand messaging across all platforms.

1. Strategy Development and Management

Strategy Development

Develop Omnichannel strategy for business growth.
Review and approve Omnichannel's targets and plans to ensure alignment with JBVN and MKU strategies.

Strategy Management (Deployment, Implementation and Monitoring)

Deploys the Omnichannel strategy and discusses the performance.
expectations with the Omnichannel team and Key Stakeholders.
Collaborates with Functional teams/Key Stakeholders (Trade/Brand MKT, OPS, NBC...) for the resolution of Omnichannel systemic issues.
Monitors performance in primary responsibilities (Channel RB growth, OTIF strategies/plans/ execution, Sales target...).
Acts as Consultant to MKU Head (Strategic Integrator/Collaborator).

Strategy Evaluation

Reviews the strategies regularly and evolves them when needed to ensure omnichannel targets are reached.
Consolidates performance feedback from the Team/Key Stakeholders and analyzes results.
Utilizes performance results and validates information from various sources to review strategy/ies and recalibrate when necessary.

Key results

All Channel RB Growth.
AC/TC Growth for In-house delivery channel.
On-time, In-full strategies/plans/execution of Omnichannel.

2. Omnichannel Infrastructure Development

Digital Retail Experience

Define the digital retail experience for Jollibee Vietnam through the development of frameworks, systems, and tools as align with Global standards.
Build digital marketing and e-commerce capability:

Ordering experiences across all channels (in-App, Web, Stores).

Digital Partnerships (Aggregators, Platforms).
Program management.

Identify and evangelize digital experience innovations and trends.
Ensure the omnichannel strategy aligns with the overall business objectives and sales targets.
Develop, lead the Omni-channel and digital initiatives with external agencies.

Ensure consistent branding and messaging across all channels, including in-store, website, mobile app, social media.

3. Omnichannel Sales Development (On-premise, In-house, Aggregators + JKP/JKC/JTP)

The Omnichannel Marketing manager takes care of ensuring all channels are coordinated, leading initiatives (ie CRM / loyalty) that affect multiple channels and is the official SPOC of this team that liaises with the brand and trade teams.

A. On-premise

- Dine-In Channel

- Take-Away Channel

- Operational Efficiency

- Promotions and Upselling

B. In-house delivery channel

- Internal Delivery Channel

- Service Optimization

- Quality Control

C. Aggregator

External Delivery Channel

Partnership Management

Delivery Experience Enhancement and ensure Brand Consistency

4. People management and Compliance

Ensures the manpower planning and fulfillment for network expansion to serve the work requirements and orientation of the Unit Head.
Deploy professional training/consulting to develop team capacity (IDP, succession planning...).
Manage human resources in departments, ensure compliance with labor laws, Company rules/regulations and according to management hierarchy.
Budget management: establish, use, and manage the budget through the approval and authorization of the Unit Head by the Company's policies/regulations to ensure the Omnichannel team's operations achieve the most optimal efficiency.

Requirements:

- Bachelor's degree in Marketing, Business or a related field or equivalent strongly demonstrated work experience (MBA or MMM is a plus).

- At least 10 years of working experience in the marketing field, including 5 years working in the Retail/QSR/FnB/FMCG/E-commerce industry at mid/large-scale companies and multinational corporations.

- 3 - 5 years of experience in Omnichannel setting up and development.

- Fluent English.

Jollibee Vietnam

152 Dien Bien Phu street, Ward 25, Binh Thanh Dist.

Note: Submitting your job application at Jollibee Vietnam means you agree to allow us to use your personal information for the recruitment process.

Nộp hồ sơ ngay

Giới thiệu công ty

Công ty tnhh Jollibee việt nam

9 - 10 triệu

Hồ Chí Minh

18/12/2024

Vị trí Senior Marketing Manager ( Omnichannel experience) do công ty Công ty tnhh Jollibee việt nam tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thỏa Thuận, tìm thêm việc làm về Senior Marketing Manager ( Omnichannel experience) hoặc công ty Công ty tnhh Jollibee việt nam ở các link phía trên

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