Senior Media Specialist

As a Senior - Media Specialist, you will be responsible for developing and optimizing media strategies across in-app and out-app platforms, ensuring campaigns are effective, data-driven, and aligned with business goals. You will manage campaign execution, elevate media practices, and collaborate cross-functionally with Product, Marcom, and Growth teams to drive user engagement and business performance.
What will you do:
Drive Business Outcomes Through Integrated Media & Inbound Strategy:
Translate product and growth objectives into actionable initiatives across paid media and inbound channels.
Develop strategies that balance high-intent acquisition (paid campaigns) with scalable, content-driven organic growth.
Own user acquisition efficiency and ensure campaigns deliver measurable business impact (adoption, engagement, retention).
Collaborate cross-functionally with Product, Growth, and Content teams to align media strategies with business goals and user lifecycle.
Build & Scale Inbound Growth Through Content & Nurturing:
Develop content and messaging strategies that attract and engage high-intent users organically.
Partner with Creative and Growth teams to create campaigns that educate, build trust, and guide users through their journey.
Build a sustainable pipeline of engaged prospects through valuable, relevant content.
Identify growth opportunities in user behavior and market trends to inform content and campaign strategy.
Execute and optimize performance across platforms:
Oversee end-to-end execution of in-app and paid media campaigns, including audience targeting, approach strategy, and channel mix.
Continuously improve performance through testing (A/B, multivariate), funnel analysis, and cost efficiency tracking (CPM, CPC, CPA).
Analyze platform-level trends to refine in-app inventory usage and contribute to bidding logic and segmentation models.
Automate & Optimize the Full Customer Journey:
Design and implement marketing automation that nurtures prospects from awareness to activation to retention
Map customer touchpoints across paid and inbound channels and create automated workflows that deliver the right message at the right time.
Leverage automation to personalize experiences at scale-segmenting audiences, adjusting messaging, and triggering actions based on user behavior.
Continuously optimize workflows and customer journeys to improve conversion rates, engagement, and lifetime value.
What will you need:
Bachelor's degree in Marketing, Communications, Business, Media Studies, or related fields
Strong experience in media planning, in-app communication, or performance marketing, ideally within Fintech, E-commerce, or Tech environments.
Solid analytical skills with ability to interpret user behavior, campaign performance, and drive optimization strategies.
Hands-on experience with digital paid media platforms (Facebook Ads, Google UAC, TikTok Ads) and mobile app attribution tools.
Knowledge of A/B testing, audience segmentation, and campaign performance evaluation.
Excellent communication skills and ability to collaborate effectively across teams.
Growth mindset, problem-solving attitude, and ability to manage multiple projects in a fast-paced environment.
Experience optimizing inbound funnels and improving conversion from organic traffic to product actions (e.g., signup, app adoption).
Hands-on experience with analytics, tracking, and reporting tools such as GA4, Looker (or similar BI tools), as well as behavioral analytics or heatmap platforms.