(Senior) Officer, Recruitment Marketing

POSITION PURPOSE
In this role, you will support the planning and execution of recruitment marketing initiatives that drive student enquiries, applications and enrolments across BUV's Undergraduate, Postgraduate, Pathway and other academic products.
Working closely with Recruitment, Brand MKT, Digital, Creative, Communications, Events and academic stakeholders, you will coordinate integrated marketing campaigns, recruitment events, customer journeys and promotional activities to ensure consistent messaging and an excellent prospective student experience throughout the recruitment funnel.
AREAS OF RESPONSIBILITY
Recruitment Marketing Campaigns (Main responsibility)
• Support the delivery of always-on recruitment marketing initiatives to maintain a continuous pipeline of prospective students.
• Coordinate campaign deliverables across Digital, Creative, Communications and external agencies.
• Develop and manage marketing materials to support student recruitment.
• Monitor campaign timelines, performance and reporting.
• Lead the strategy, IMC planning and work closely with the Event MKT team and relevant stakeholders to deploy all recruitment events (online/offline), including Open Days, Experience Days, Information sessions, and other PG, UG recruitment events.
Customer Journey & Marketing Automation:
• Support the development and optimisation of customer journeys across the recruitment funnel; Monitor customer journey performance and recommend enhancements to improve engagement and enrolment outcomes.
AWO Programme Marketing:
• Support the planning and execution of integrated marketing campaigns for assigned academic products (UG or PG or others).
• Coordinate campaign deliverables across Digital, Creative, Communications and external agencies to ensure timely execution.
• Develop and update programme marketing collateral, landing pages, presentations and promotional materials.
• Monitor campaign performance and prepare reports with insights and recommendations for optimisation.
• Support market and competitor research to identify opportunities to improve recruitment effectiveness.
Corporate & Partnership Marketing Support:
• Support marketing initiatives for corporate partnerships, employer engagement and sponsored student recruitment.
• Coordinate promotional materials and campaign support for corporate-focused recruitment activities.
• Assist in developing marketing content for partnership opportunities and events.
International Student Recruitment (ISR) Marketing Support:
• Support recruitment marketing initiatives targeting international student markets.
• Coordinate marketing assets and campaigns with the International Recruitment team.
• Assist in adapting marketing materials for different markets and recruitment partners.
Agency Management and Collaboration:
• Serve as the primary point of contact for marketing agencies, ensuring timely delivery and execution of branding initiatives in line with brand objectives.
• Work closely with internal teams (e.g., Digital, Social, Creative, Communications) to align campaign activities with the brand development calendar.
• Facilitate smooth collaboration between agencies and internal stakeholders to ensure cohesive brand communication and messaging.
Additional Responsibilities:
• Reporting and budget management.
• Execute other duties and responsibilities as assigned to support overall brand development and business objectives.