Senior Performance Specialist

Position Overview
The Senior Specialist, Performance is a key role within the Performance Pod, responsible for translating strategic planning direction into effective channel architecture, campaign deployment, optimization, and performance learning across paid media and commerce-related channels.
This role supports the full campaign cycle from channel approach and KPI mapping to setup, trafficking, monitoring, optimization, and reporting. The role requires strong hands-on platform expertise, analytical thinking and the ability to connect media performance with media objectives, including awareness, engagement, conversion, ROAS, and ecommerce growth.
Team Vision
As member of HAKUHODO group, BCM's Integrated Media & Commerce model is designed to create an Omni Demand Generation engine that unlocks purchase opportunities across the modern consumer journey.
Consumers no longer move through a simple linear funnel. They are simultaneously:
Searching for product information
Streaming content, reviews, livestreams, and entertainment
Scrolling through social and creator content
Shopping across ecommerce platforms and online/offline touchpoints
The Performance Pod ensures that paid media & commerce channels are properly activated, optimized and measured across these moments
Responsibilities
1. Performance Campaign Architecture, Deployement & Optimization
Translate the Planning Team's strategic framework into actionable channel architecture, campaign deliverables, and measurable performance KPIs.
Set up, manage, and monitor paid media campaigns across relevant digital platforms
Ensure campaign setup follows agreed structure, taxonomy, naming convention, tracking, targeting, bidding, budget, placement, and creative requirements
Manage campaign trafficking across platforms such as:
Meta Ads, Google Ads, YouTube Ads, TikTok Ads
Programmatic / Display platforms where applicable
Retail media or commerce media platforms where applicable
Manage and optimize performance activities related to ecommerce and social commerce platforms where applicable
Recommend budget shifts, bid adjustments, audience refinements, placement changes, creative rotation and channel-level optimization actions
Coordinate with internal teams to ensure creative assets, landing page, and tracking requirements are ready before launch
Coordinate with Commerce Operation and Social Commerce teams to ensure promotion mechanics, product links, vouchers, stock, pricing, bundles and store assets are aligned with campaign activation
2. Performance Reporting & Analysis
Consolidate platform data and interpret key performance movements
Identify what is working, what is not working, and why
Provide actionable optimization recommendations, not just data summaries
Work with Strategy & Intelligence and Client Growth teams to translate performance learnings into future planning implications
3. Integrated Internal Coordination
The Senior Specialist, Performance works closely with multiple teams to ensure campaign effectiveness:
Performance Director - align on campaign strategy, KPI targets, optimization direction, and escalation priorities
Strategy Team - translate planning objectives into platform execution requirements. Share performance data and learnings to support future strategic planning
Creative Team - provide creative performance feedback and testing recommendations. Coordinate asset requirements, format specifications, copy limits, and platform best practices
3. Required Qualifications & Skills
Bachelor's degree in Marketing, Digital Media, Data Analytics or related field
3-5 years of hands-on experience in digital performance marketing, paid media execution, ecommerce performance, or biddable media
Experience working in a media agency, digital agency, ecommerce platform, brand performance team, or commerce-focused marketing environment is preferred
Good understanding of campaign objectives, bidding strategies, audience setup, placements, budget pacing, and optimization logic
Familiarity with ecommerce platform advertising is a strong advantage
Clear communication with internal teams and external stakeholders
Able to explain performance results in a simple, business-relevant way
Comfortable joining internal or client-facing performance discussions when required
Benefits:
13th Month Salary & full Insurance.
Company Trip once or twice a year.
Performance Review (2 times per time). Performance Bonus (1 time per year form 1 month to 2 month salary amount).
Annual Paid Leave.
Monthly Birthday Celebration.
Other benefit (New year, Christmas, 20/10, 8/3).
Thinkpad/Dell/Macbook/iMAC to be provided.
Happy hour per month.
Quarterly, Annual MVP Awards.