Position Overview
The Senior Planner, Digital Planning is a planning role within the Client Growth Pod of BCM's Media & Commerce Department. This position is responsible for handling full-funnel client accounts with strong ecommerce focus, ensuring that client business objectives are translated into integrated digital media, social and commerce plans that drive measurable demand and sales outcomes. Unlike a pure planning role, this position sits closer to client business ownership, media planning, budget flow, cross-team coordination and integrated execution management. The role acts as the bridge between client needs and BCM's internal specialist teams, including Performance, Social, Ecommerce Operations, Creative, and Tech.
Team Vision
BCM's Integrated Media & Commerce model is designed to create an Omni Demand Generation engine that unlocks purchase opportunities across the modern consumer journey.
Consumers no longer move through a simple linear funnel. They are simultaneously:
Searching for product information
Streaming content, reviews, livestreams, and entertainment
Scrolling through social and creator content
Shopping across ecommerce platforms and online/offline touchpoints
The Client Growth Pod ensures that BCM's solutions are commercially relevant, client-focused, and connected across the full funnel.
Responsibilities
1. Full-Funnel Account Planning & Management
Manage assigned client accounts with a full-funnel mindset, covering awareness, consideration, conversion and purchase
Receive, clarify, and challenge client briefs to ensure clear business and communication objectives
Translate client business challenges into integrated media and commerce planning requirements
Ensure each plan has clear channel roles, funnel logic, deliverables, timelines, and success metrics
2. Ecommerce-Focused Client Growth
Identify ecommerce growth opportunities across platforms, including Shopee, Lazada, TikTok Shop, [protected info] and Retail media or commerce media channels
Work with internal performance and ecomemrce operation team to propose ecommerce-focused solutions
3. Integrated Internal Coordination
Coordinate with internal teams to ensure seamless delivery of full-funnel solutions:
Strategy Team - align on consumer insights, experience strategy, purchase/intention zones and strategic frameworks.
Performance Team - project lead of paid media planning, deployment, optimization, taxonomy, tracking and performance reporting.
Social Commerce Team - project lead of social planning, creator/affiliate/livestream opportunities, advocacy and social commerce execution.
Ecommerce Operations Team - coordianate to ensure store hygiene, product readiness, promotion setup, stock, fulfillment, logistics and platform execution are aligned with campaign needs.
Creative Team - align creative/content requirements based on client objectives, platform needs and funnel stages.
Technology Team - coordinate when tracking, dashboard, commerce tech, landing page, data integration, or technical support is required.
CS Team - ensure client communication, relationship management and service quality are consistent.
4. Reporting, Reporting, Learning & Business Review
Work with Performance, Social, and Ecommerce teams to consolidate reports and insights
Translate performance data into client-friendly business implications
Identify what worked, what did not, and what should be improved in the next cycle
Required Qualifications & Skills
Bachelor's degree in Marketing, Business, Communications, Commerce, Economics, or related field
2-4 years of experience in media planning,
digital marketing, ecommerce, or integrated campaign management
Experience managing full-funnel digital campaigns or ecommerce-related accounts is strongly preferred
Preferred Certification: Meta Blueprints, Google Ads, GA4, TTS Academy, Shopee Seller Education Hub or related ecommerce certificates will be considered a strong advantage
Benefits
13th month salary and full statutory insurance.
Performance review twice a year and annual performance bonus.
Company trips, annual leave and monthly birthday celebration.
Holiday benefits and employee recognition programs.
Laptop provided.
Monthly Happy Hour and quarterly/annual MVP Awards.