Senior Product Marketing Specialist (IT/AI/Enterprise Platform)

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About the Role
Join Bosch Global Software Technologies to drive product awareness, engagement, and adoption for a global enterprise workflow platform serving nearly 500,000 users worldwide.
You will combine product storytelling, marketing communication, stakeholder engagement, and adoption strategy to help users understand the value of AI-powered workflow solutions and maximize their business impact.
Your Responsibilities
Develop product positioning, messaging, and communication materials, including presentations, newsletters, launch campaigns, demos, and user guides.
Translate complex technology, AI, and automation concepts into clear business value for diverse audiences.
Drive product adoption through onboarding, training, user engagement, and change enablement initiatives.
Collaborate with global stakeholders, product teams, and business users to support platform rollouts and transformation programs.
Organize webinars, workshops, product showcases, and user community activities.
Track adoption, engagement, and satisfaction KPIs; use data insights to improve communication and marketing effectiveness.