Senior Product Marketing Specialist, Zalo Mini App Full-time 2024Zalo

What you will do
Conduct market research and analysis to identify industry trends and customer needs for Zalo Mini App;
Develop clear and persuasive messaging, including value proposition, key benefits, and unique selling points for the product;
Define marketing segments, distribution channels, and promotional tactics to reach target audiences effectively;
Implement marketing campaigns, with a focus on inbound activities, to generate leads and drive customer engagement;
Build inbound funnels and establish measurement metrics to track the performance of marketing initiatives;
Create educational materials such as user guides and webinars to support customer understanding and adoption of the product;
Monitor market adoption metrics and provide insights to inform future marketing strategies and product development efforts.
What you will need
Bachelor's degree in Marketing, Business, or related field;
Proven experience in product marketing or related roles, preferably in the tech industry and B2B;
Strong analytical skills with the ability to interpret market data and trends;
Excellent communication skills with the ability to craft compelling messaging for different audiences;
Experience with inbound marketing strategies and tactics;
Proficiency in using marketing analytics tools and platforms;
Ability to work effectively in a cross-functional team environment;
Self-motivated with a passion for driving results and achieving targets.
Application
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