Senior Public Relations Manager

I. Overview
Location: Hai Ba Trung, Hanoi
Working hours: 9:00 - 18:00, Monday - Friday, with a 1-hour lunch break
Field: Communication and Public Relations Consulting Services
II. Responsibilities
A. Client Management & Strategic Advisory
Lead and maintain strong, long-term relationships with key clients.
Develop a deep understanding of clients' business challenges, media landscape, and reputational context to deliver insightful communications strategies.
Advise clients on potential communication risks and develop crisis management scenarios and response plans.
B. Proposal Development & Strategic Content (Core Focus)
Proposal Development: Lead the team to research, ideation, and directly develop high-quality proposals for new business opportunities and ongoing campaigns, ensuring strong strategic thinking, logical structure, and persuasive storytelling.
High-level Content Development: Draft or oversee the development of sensitive and strategic materials, including: Media briefing notes, Press releases/Executive speeches/Position papers, etc.
Ensure all deliverables meet the highest standards in language, accuracy, and alignment with socio-political context.
C. Public Affairs Execution & Stakeholder Management
Build and manage relationships with government bodies, media, industry experts, and other key stakeholders to support client objectives.
Oversee external engagement activities, ensuring compliance with legal regulations and professional ethics.
D. Project & Team Management
Coordinate cross-functional teams (Creative, Content, Media) to ensure timely delivery and achievement of project KPIs.
Manage project budgets, ensuring cost efficiency for clients and profitability for the agency.
Mentor, guide, and evaluate Account Executives and Assistants/Interns within the team.
E. Business Development
Participate in pitching processes to secure new projects.
Identify opportunities within existing accounts to expand services (upselling and cross-selling).
III. Requirements
A. Education & Experience
Bachelor's degree or higher in Communications, Marketing, Public Relations, Journalism, International Relations, Marketing, or related fields.
Minimum 5-6 years of experience in PR/Marketing agencies, including at least 2-3 years in an Account Manager role or equivalent with a reputable consultancy.
Proven experience in managing large-scale, impactful Marketing Communications and, or strategic communication projects or working with multinational clients.
B. Professional Skills
Strong command of both Vietnamese and English, with the ability to develop proposals, press releases and social media posts and strategic documents at a professional level.
Strategic thinking: Ability to synthesize information, analyze data, and generate insightful recommendations on market and policy issues.
Presentation skills: Confident and persuasive when presenting ideas to senior-level stakeholders.
C. Soft Skills & Attributes
Strong time management skills and ability to work under high pressure, especially in crisis situations.
High level of awareness of media, political, and economic contexts in Vietnam.
Leadership capability with the ability to inspire and develop team members.
IV. Benefits
Competitive salary package: $1500 - 2000, with attractive performance bonuses.
Professional working environment with leading experts in strategic communications, media relations and public affairs.
Opportunity to work directly with senior leaders of major corporations and reputable organizations.
As a merit-based consultancy, we offer a clear career progression path to Account Director or Deputy Head of Communication Practice role.