We're looking for a Senior UA to own user acquisition end-to-end: from market testing and ROAS optimization to multi-channel, multi-geo scaling. You'll be the main decision-maker on budget, creative, and channels, backed by real data.
What you'll do
Plan and run market-test rounds: choose geo, network, budget, and creative, and measure Retention D1/D3/D7, ARPDAU, and ROAS
Run and optimize campaigns on Meta, Google UAC, TikTok, AppLovin, and new channels as we scale
Manage budget against ROAS targets: find each build's scaling ceiling, with clear stop/cut-spend/re-test rules
Build a high-speed creative testing pipeline: write briefs, work with Artists, read results, clone winners, refresh on fatigue
Keep tracking accurate: set up MMP/Firebase and reconcile MMP vs. network vs. in-app revenue
Feed back on traffic quality, FTUE, retention, and IAP/IAA touchpoints to improve the product
Report regularly with clear recommendations: Kill / Iterate / Pass, backed by numbers
What we're looking for
4+ years of mobile game UA experience, having personally managed budgets from hundreds to thousands of USD per day
Proficient in Meta Ads and Google UAC; experience with TikTok and AppLovin/Unity Ads; understanding of iOS (SKAN) and Android
Deep understanding of CPI, ROAS D1/D3/D7/D30, Retention, ARPDAU, and LTV; able to forecast ROAS/LTV to decide whether to scale or stop
Hands-on with an MMP (AppsFlyer, Adjust, or similar) and Firebase
Creative sense: reads hooks, thumb-stop, and CTR/CVR per creative and gives specific feedback
Proactive, high ownership, disciplined with data, comfortable with change driven by test results
Preferred: experience with stage-based game testing and with both IAA and IAP
What we offer
Live products with real budget and real decision-making power
Close collaboration with Game Design, Dev, Art, and Monetization under a clear testing process
International studio environment (Jira, Slack)
Salary negotiable based on experience and capability
#hiring #useracquisition #mobilegames #Silvertiger
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