ABOUT THE ROLE
Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.
Every great sales video starts with a great script, and that's where you come in. As a Senior Video Ad Scriptwriter, you will shape the short videos that introduce our fashion products to millions of shoppers across the US. You decide what the viewer sees in the first 3 seconds, how the product comes to life on screen, and what moment makes them tap "Shop Now."
You won't just write words on a page. Your scripts and storyboards will be the blueprint that our models, studios, and editors follow to bring each video to life. If you have a sharp eye for visual storytelling, a feel for what works with American audiences, and years of experience writing ads that sell, we'd love to meet you.
KEY RESPONSIBILITIES
Script & Storyboard Development
Write detailed footage scripts for 30-second sales videos, covering hooks, scenes, shot lists, camera angles, model actions, voice-over, and on-screen text.
Create clear storyboards that production teams, models, and studios can follow easily.
Turn product information, selling points, and customer insights into compelling stories that convert viewers into buyers.
Develop several script variations (hooks, angles, formats) for A/B testing across ad campaigns.
Market & Creative Research
Research US consumer behavior, fashion trends, and top-performing ad formats on platforms such as Facebook, TikTok, and Instagram.
Analyze competitor ads and winning creatives to find fresh ideas and angles.
Make sure scripts fit the tone, language, and culture of the US audience.
Collaboration with Production
Work closely with Content Owners, Project Coordinators, and the Marketing team to understand each product brief and campaign goal.
Brief models, studios, and editors on creative direction and answer their questions during production.
Review raw footage and edited videos to make sure they follow the script and meet brand standards.
Performance Optimization
Track video performance (CTR, hook rate, watch time, ROAS) with the Marketing team.
Use data and feedback to improve future scripts and build a library of proven formats and hooks.
WHAT YOU WILL BRING
5+ years of experience writing scripts for sales videos, TVCs, video ads, or short-form social content
A strong portfolio of video scripts and/or storyboards, preferably for e-commerce or fashion brands
Good English skills (IELTS 6.0+ or equivalent), with the ability to write natural, persuasive copy for a US audience
Deep understanding of short-form video structure: strong hooks, pacing, and clear calls to action
Ability to visualize scenes and translate ideas into practical shot-by-shot directions
Creative thinking combined with attention to detail and the ability to meet tight deadlines
Ability to manage multiple scripts and projects at the same time
WHAT YOU CAN EXPECT
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
Attractive salary, bonus, fair and transparent scheme, total income up to $2.000/month
Annual profit-sharing based on company performance and business growth.
Guaranteed 13th month salary
Full salary & social insurance package during probation
12 days of paid annual leave + 3 well-being days off
Global health insurance package for yourself
A Pantry & a Crossian Cafe stocked with goodies, ready to serve
Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly/quarterly/annual company events
General & sponsored company upskilling programs
Other benefits in accordance with Company's Policy and Vietnam Labor Laws
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