SEO & AI Search Specialist

About Us
We are a fast-growing US-based e-commerce company selling premium home theater seating and automotive furniture under the Seatcraft and Qualitex brands. We sell through our own Shopify websites, including our newly launched 4seating site, and across major marketplaces.
Our Ho Chi Minh City office is a key part of our global team. You will work daily with Vietnam colleagues and with our design and marketing team in the United States.
The Role: SEO & AI Search Specialist
You will grow our organic traffic and revenue in a crowded market, and make our brands visible in both organic and AI-powered search. This is a hands-on role. You won't just write strategy decks; you will build the pages, write the content and ship the fixes yourself.
Our top competitors invest heavily in SEO and bid on almost every keyword we care about. Winning here means finding gaps they miss, building better collection and category pages, and earning trust signals that paid ads can't buy.
Search is also changing. Buyers increasingly ask ChatGPT, Google AI Overviews, Perplexity and similar tools what to buy. A big part of your job is making sure our products are the ones these tools recommend. This is often called Generative Engine Optimization (GEO).
What You'll Do
Find where we can win.
Research keywords, search intent and competitor rankings. Identify gaps our competitors miss, especially long-tail and high-intent terms where paid ads are expensive.
Build search-led collections.
Plan and create Shopify collection and category pages around real search demand (for example by room size, seat count, feature or use case). Write the copy, set the structure and connect them with smart internal linking.
Write and ship content.
Produce buying guides, comparison pages, FAQs and product descriptions that answer real customer questions. Use AI tools to speed up drafting, then edit for accuracy, brand voice and expertise.
Grow visibility in AI search (GEO).
Structure content so AI assistants can understand and cite it: clear answers, specs, comparisons and FAQs. Track how often our brands appear in ChatGPT, Google AI Overviews, Perplexity and similar tools, and improve it.
Own technical SEO.
Keep the sites healthy: crawlability, indexing, site speed, Core Web Vitals, structured data (product, review, FAQ schema), canonicals and redirects. Work with our design team on image weight and page performance.
Strengthen authority.
Earn quality backlinks, brand mentions and reviews through partnerships, PR and outreach.
Work alongside paid search.
Share keyword and performance data with our ads team so organic and paid support each other rather than compete.
Report and prioritize.
Track rankings, traffic, AI visibility and revenue. Share clear monthly updates on what worked, what didn't and what comes next.
What We Offer
Real ownership of organic growth across multiple brands and websites
Access to professional SEO and AI tools
A collaborative international team across Vietnam and the US
Room to grow as our Vietnam office expands
Competitive compensation
Requirements
What We're Looking For
Proven e-commerce SEO results.
You have grown organic traffic and revenue for an online store, and can show the numbers. Experience in a competitive category is a strong plus.
Hands-on execution.
You build pages, write content and implement technical fixes yourself, not just recommend them.
Shopify SEO knowledge.
You understand collections, product templates, URL structure, filters and common Shopify SEO pitfalls.
Strong keyword and competitor research.
Confident with tools such as Semrush, Ahrefs and Google Search Console.
Understanding of AI search.
You follow how ChatGPT, Google AI Overviews and Perplexity choose sources, and have ideas for how to get cited.
Technical SEO skills.
Schema markup, site audits, indexing, Core Web Vitals and redirects.
Excellent written English.
You write clear, persuasive, accurate content for US customers.
Data-driven mindset.
You set targets, measure results and change course based on evidence.
3+ years
of hands-on SEO experience, including
2+ years
in e-commerce.
Nice to Have
Experience with Amazon listing SEO or other marketplace search
Familiarity with furniture, home theater, automotive or other high-consideration products
Experience with AI visibility tracking tools
Basic HTML, Liquid (Shopify's template language) or JSON-LD skills
Experience using AI and automation for content at scale while keeping quality high
Digital PR or link-building campaign experience in the US market