SEO and Web Developer Specialist

Mô tả Công việc
SEO Responsibilities (70%)
1. Keyword Research and Analysis:
Conduct in-depth keyword research to identify opportunities for organic traffic growth.
Analyze search trends and competitor keywords to inform content strategies.
2. On-Page Optimization:
Optimize website content, meta tags, and other on-page elements for SEO.
Implement best practices for URL structure, header tags, and internal linking.
3. Technical SEO:
Identify and resolve technical SEO issues such as crawl errors, broken links, and page speed optimization.
Implement schema markup and structured data where applicable.
4. Content Optimization:
Collaborate with content creators to optimize existing content and create SEO-friendly content.
Ensure content aligns with SEO strategies and target keywords.
5. Backlink Analysis and Building:
Monitor backlink profiles and disavow toxic links.
Build high-quality backlinks through outreach and content promotion.
6. SEO Reporting:
Track and report on key SEO metrics and KPIs.
Provide regular performance reports and insights to stakeholders.
Web Developer Responsibilities (30%)
1. Website Development:
Design and develop SEO-friendly websites using HTML, CSS, JavaScript, and other relevant technologies.
Ensure websites are responsive and optimized for various devices and browsers.
2. CMS Management:
Maintain and update content management systems (e.g., WordPress) and plugins.
Implement security patches and updates to protect against vulnerabilities.
3. Website Performance:
Optimize website performance, including page load times and server response.
Conduct website audits to identify and address performance bottlenecks.
4. Technical Troubleshooting:
Diagnose and resolve website issues, including bugs, errors, and broken functionality.
Collaborate with cross-functional teams to implement technical solutions.
5. Website Analytics:
Set up and configure web analytics tools (e.g., Google Analytics) to track user behavior and website performance.
Provide insights based on analytics data to improve user experience.
6. Security and Compliance:
Implement security best practices to protect websites from threats and breaches.
Ensure websites comply with accessibility and data privacy regulations (e.g., GDPR).
Conduct in-depth keyword research to identify opportunities for organic traffic growth.
Analyze search trends and competitor keywords to inform content strategies.
Optimize website content, meta tags, and other on-page elements for SEO.
Implement best practices for URL structure, header tags, and internal linking.
Identify and resolve technical SEO issues such as crawl errors, broken links, and page speed optimization.
Implement schema markup and structured data where applicable.
Collaborate with content creators to optimize existing content and create SEO-friendly content.
Ensure content aligns with SEO strategies and target keywords.
Monitor backlink profiles and disavow toxic links.
Build high-quality backlinks through outreach and content promotion.
Track and report on key SEO metrics and KPIs.
Provide regular performance reports and insights to stakeholders.
Design and develop SEO-friendly websites using HTML, CSS, JavaScript, and other relevant technologies.
Ensure websites are responsive and optimized for various devices and browsers.
Maintain and update content management systems (e.g., WordPress) and plugins.
Implement security patches and updates to protect against vulnerabilities.
Optimize website performance, including page load times and server response.
Conduct website audits to identify and address performance bottlenecks.
Diagnose and resolve website issues, including bugs, errors, and broken functionality.
Collaborate with cross-functional teams to implement technical solutions.
Set up and configure web analytics tools (e.g., Google Analytics) to track user behavior and website performance.
Provide insights based on analytics data to improve user experience.
Implement security best practices to protect websites from threats and breaches.
Ensure websites comply with accessibility and data privacy regulations (e.g., GDPR).