seo Content Leader

Planning for the article:
Based on project keywords, develop the topic and content of the article.
Refer to search engine result trends, read articles ranking in the top 10 on Google to ensure the article topic aligns with user needs.
Search for reference articles from overseas sources (preferred) and domestic ones that are unique, and explore untapped TOP 10 pages to structure the content framework for the article.
Collaborate with clients to gather article requirements, suggestions, and discuss new article topics to achieve project KPIs.
Assign articles to Freelancers and in-house content writers for execution.
Support Freelancers and in-house content writers throughout the production process to ensure the content is engaging and accurate according to the initial direction.
Check SEO article standards (criteria provided by the company).
Provide feedback and request adjustments from writers to improve content quality.
Coordinate with the SEO Technical team to publish articles.
Check the actual articles after publication.
Revamp content for old articles:
Review old content posted on pages that are ranking lower, and content ranked from Top 10 onwards.
Compare content with competitors in the Top 10.
Identify gaps between competitors and the current website. Provide directions to update content to be on par with or better than competitors.
Monitor keyword rankings after optimization.
Write content when necessary
For challenging articles, ensure understanding of the topic and client. Write content to ensure the highest quality.
Write standard SEO articles
Ensure ideas are fully conveyed, sentences are concise and impactful to achieve good reader engagement.
Other tasks:
Update new article trends.
Update Google's new evaluation trends.
Enhance SEO skills (company support).
Enhance knowledge in clients' business areas.