Mô tả công việc
Job Summary
We are looking for a key team member who will be responsible for developing ideas and executing SNS strategies, working with KOLs based on clients' business objectives, and coordinating with related teams such as design, video editing, photography, and others.
You will also be responsible for the company's internal media (VWC), building the company's SNS channels to communicate the appeal of Japan to Vietnamese audiences.
Job Description
1. Build the Company's Communication Channels
Theme: "Japan Through the Eyes of Vietnamese People"
Establish a stable operational model within the first year.
Achieve 200,000 followers within the first year, and grow to 1,000,000 followers within three years.
Focus primarily on video content across Instagram, TikTok, and Facebook.
2. Design and Execute SNS Strategies for Clients
Identify target customers, then develop posting strategies and monthly content calendars based on specific objectives, including:
Reach
Engagement
Driving customers to stores
Customer conversion and acquisition
3. Establish Standards for the SNG/SNS Department
Create a standard evaluation framework consisting of approximately 10 evaluation criteria (e.g. OK/NG examples), documented in English.
Conduct weekly meetings to continuously improve the quality of the team's SNS activities.
Build and develop a KOC group for training purposes, thereby reducing casting costs.
Yêu cầu
Must-have
- Have knowledge of and a genuine interest in Japanese culture, and be able to personally explain the appeal of Japan.
- Proven track record of growing Instagram, TikTok, and Facebook accounts (supported by actual follower numbers).
- Be able to explain, using data, the differences between viral and non-viral content.
- Hands-on experience operating or planning SNS strategies in the Vietnamese market.
- Experience working with KOLs, or previous experience as a KOL.
- Ability to independently execute, or coordinate and manage, the ideation, filming, and editing of SNS video content.
- Ability to evaluate work performance using data.
- Ability to standardize evaluation criteria and communicate them effectively to team members.
- Proactively provide suggestions beyond your assigned responsibilities to improve the team's overall effectiveness.
- Experience managing a small team.
- English communication skills for internal company communication.
Nice-to-have
- Japanese language proficiency.
- Strong network within the KOL industry.
- Experience executing advertising campaigns on Meta, TikTok, or similar platforms.
Benefits:
- Salary: From VND 20,000,000/month, depending on qualifications, experience, and job performance.
- Insurance: Participation in Social Insurance (SI), Health Insurance (HI), and Unemployment Insurance (UI) in accordance with Vietnamese labor regulations.
- Annual Leave: Annual leave and public holidays in accordance with Vietnamese labor law.
- Bonus: Lunar New Year (Tet) bonus equivalent to one month's basic salary, prorated based on the number of months worked during the year.
- Probation Period: 2 months (85% of the official salary).
- Expected Start Date: September 2026.
Work Location: District 1, Ho Chi Minh City
Interview Process
Application Documents: CV & Portfolio (including actual performance data of the social media accounts you have managed, as well as your specific role and contributions)
Interview Process
CV Screening
Online Interview
Offline Interview
Quyền lợi
Thưởng
Thưởng: Thưởng Tết bằng một tháng lương cơ bản, phân bổ theo tỷ lệ số tháng đã làm trong năm
Chăm sóc sức khoẻ
Bảo hiểm: Tham gia BHXH, BHYT, BHTN theo quy định của Việt Nam
Nghỉ phép có lương
Nghỉ phép: Nghỉ phép năm theo luật và các ngày lễ của Việt Nam
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Thông tin khác
NGÀY ĐĂNG
24/07/2026
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
KỸ NĂNG
KOL management, Video Production, Social Media Growth, English Communication, SNS Marketing
LĨNH VỰC
Phần Mềm CNTT/Dịch vụ Phần mềm
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Bất kỳ
SỐ NĂM KINH NGHIỆM TỐI THIỂU
Không yêu cầu
QUỐC TỊCH
Không giới hạn
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Thông tin chung
Nơi làm việc
- Ho Chi Minh, Ho Chi Minh City, Vietnam