Description
Support the Director of Marketing & Communications in executing the overall social and digital communications strategy for the Resort.
Develop and manage monthly content and social media calendars for the Resort's social channels, as well as Oku and Bar Jade Instagram accounts.
Lead monthly
digital marketing planning in close partnership with the appointed digital agency.
Drive high quality storytelling across all social and digital platforms, including the creation of three (3) SEO-optimized blog articles per month.
Manage daily community engagement across all assigned social media channels, ensuring timely, on-brand interactions.
Ensure all content on the Resort website and online platforms (including SABA and other third-party channels) remains current, accurate, and brand-aligned.
Produce strong written content, with responsibilities including copywriting, basic content production, and basic video editing.
Manage KOL and influencer collaborations, from contracting and briefing through on-site execution, ensuring alignment with the Resort's key messaging and brand standards.
Execute and optimize digital marketing initiatives (Paid Social, PPC, SEO, SEM) in collaboration with the Director of Marketing & Communications and Assistant Director of Marketing, with a clear focus on driving website traffic and revenue generation.