Social Media director

1. Trách nhiệm công việc
HAKUHODO is seeking a Social Media Director with strong experience leading strategy and overseeing the execution of content, and outreach on social media channels to support omnichannel marketing objectives.
The ideal candidate will be an expert at developing and overseeing social media content and outreach across Facebook, Instagram, TikTok, YouTube, and more. The candidate must be strategic, organized, and demonstrate clear communication skills with both clients and internal teams. Proven ability to leverage data and analytics to provide qualitative analysis and content and/or strategy optimizations is critical.
2. Nội dung công việc
1. Social Media Planning and Performance:
Lead social content, social outreach strategy, and provide production oversight for omnichannel execution. This includes social calendar creation, content ideation, social copy creation, social creative direction, community management, etc.
Delegate tasks and provide comprehensive feedback for a team of talented social media managers and creatives in terms of copy, creative, and platform-specific optimizations
Oversee execution timelines ensuring the smooth delivery of large-scale projects, and managing both internal and client priorities
Lead communication together with the Client Service team regarding social content and outreach timelines, content/outreach performance/KPIs, reporting, incremental opportunities, brand strategy, and feedback
Oversee the production process of social media content. Be the gatekeeper of style guides, marketing priorities, and legal considerations.
Identify and share trends in social media with the global social network
Measure and analyze content effectiveness with metrics that establish, validate, and continuously iterate on the various content strategies. Be able to effectively share it all with clients
Stay current on platform updates/innovations and competitors, ensuring that best practices are being applied across all channels and learnings are shared cross-team
Work with the Media team to support campaigns with data-driven content recommendations and oversee the production of deliverables
Embody the voice of the brand at every touchpoint, leveraging channel-specific tactics that adhere to algorithm best practices
2. Team management and growth:
Maintain stable operation of team members
Inspiring team for continuous learning and improving themselves
Training/ Coaching for Social team members based on job-specific needs and market needs
Cooperate with the Board of Directors and Digital Strategy Director to digitalize the agency's competency with innovative social knowledge