Social Media Executive, MeLive

About the Role
We are looking for a creative and results-driven Content - Social Media Marketing Senior Executive to join our growing team. You will be responsible for developing and executing effective social media strategies to drive brand awareness, audience engagement, and conversions across platforms such as Meta, TikTok and more.
Key Responsibilities
Develop, plan, and execute social media campaigns aligned with marketing / commercial goals.
Create engaging, original, and high-performing content (images, videos, captions) tailored for each platform.
Identify trends, emerging platforms, and opportunities for innovation, also monitor and catch up with the trends, hashtags, competitors, and platform updates to optimize performance.
Analyze performance metrics and generate reports to evaluate the success of campaigns.
Collaborate with the design and content teams to maintain brand consistency across all platforms.
Manage posting schedules, community engagement, and responses to comments and DMs.
Build and manage influencer partnerships, ambassador programs, and UGC initiatives.
Manage social ad campaigns (in partnership with paid media teams), including targeting, A/B testing, and budget allocation.