Job Purpose:
Ricoh Vietnam is seeking a dynamic and strategic Solution Product Marketing Manager to lead the product marketing team and business growth of Ricoh's solution portfolio across three key pillars:
Digital Workplace Solutions (Meeting Room, Collaboration & Workplace Experience Solutions)
Workflow Solutions (Content Management & Workflow Automation)
Cloud & IT Services (Managed IT Services, Cloud, Infrastructure & Security Solutions)
The ideal candidate possesses strong knowledge of workplace technologies, document and workflow transformation, IT services, customer insights, and market trends, and can translate these insights into effective go-to-market strategies that drive market adoption, and commercial opportunities to ensure solutions are well positioned, commercially viable and relevant to customer business needs.
Duties and Responsibilities:
1. Product Strategy & Portfolio Management
• Develop and manage product positioning, value propositions, and key messaging for Ricoh's solution portfolio, ensuring alignment with customer needs and competitive differentiation in the Vietnam market.
Collaborate closely with regional and global product teams to understand product roadmaps, enhancements, and strategic directions, and translate them into localized plans and actions that meet Vietnam market requirements.
Monitor and manage the full product lifecycle by analyzing performance, reviewing customer feedback, and tracking market trends, then recommend enhancements to the regional team or propose phase‐out strategies for products that are no longer performing effectively.
2. Market & Customer Insight Analysis
Conduct in-depth market research to identify market trends, customer pain points, competition landscape, and emerging technology opportunities.
Translate customer and market insights into solution enhancements, sales pitches, and marketing strategies.
Work closely with industry experts, partners, and sales teams to validate market needs.
3. Go-to-Market Planning, Marketing Campaigns & Demand Generation
Lead the end-to-end go-to-market strategy for new and existing solutions, from market opportunity identification through commercialization and performance evaluation.
Define target industries, customer segments, use cases, value propositions and competitive positioning for each solution.
Develop commercialization plans, including pricing approach, revenue model, channel strategy, sales approach and required resources.
Build business cases and revenue forecasts to evaluate solution opportunities and support business decisions.Identify market entry opportunities and develop strategies to accelerate pipeline generation, customer adoption and revenue growth.
Collaborate with the
Digital Marketing team on marketing activities, webinars, events, and customer workshops to effectively promote solution capabilities.
Monitor GTM performance and adjust strategy based on market feedback, customer response, pipeline and revenue performance.
4. Sales Enablement & Performance Support
Provide sales teams with product training, competitive insights, sales kits, demo scenarios, and solution playbooks.
Work closely with sales leaders to identify barriers to selling and develop tactics to overcome them.
Track solution performance and work with sales to improve conversion and customer retention.
5. Cross-functional Collaboration
Partner with Technical, Pre-sales, Sales, and Operations to ensure end-to-end readiness of solution offerings.
Collaborate with external vendors and partners to support co-marketing initiatives.
Requirements
Education & Experience
• Bachelor's degree in information technology, or Marketing, with a strong foundation in technology-driven solutions.
• Minimum 5 years of experience in Product Marketing, Solution Marketing, IT Solution Sales, or related roles.
Experience in enterprise software, office solutions, workflow automation, cloud services, or digital transformation solutions is highly preferred.
Skills & Competencies
• Strong understanding of IT technologies, digital solutions, and enterprise workflows.
Proven ability to convert market insights into actionable business strategies.
Excellent communication, presentation, and stakeholder management skills.
Strong analytical and problem-solving capabilities.
Ability to manage multiple projects and meet deadlines.
Good communication in English (written and spoken).
Benefits
• Work in an international, dynamic and fast-evolving business environment with strong regional presence.
• Lead and drive solution marketing strategies for enterprise clients, with direct impact on business growth.
• High level of ownership and cross-functional collaboration with Sales, Product, and Regional teams.
• Competitive salary package with performance-based incentives aligned with business outcomes.
• Comprehensive insurance coverage in accordance with Vietnam labor law, plus additional healthcare benefits.
• 13th month salary, annual performance review, and attractive performance bonus.
• Opportunities to engage with regional stakeholders and participate in strategic projects.
• Clear career progression toward senior leadership roles.