Job Overview
We are seeking a passionate, dynamic, and business-minded Sport Management Assistant Manager to join our Brand Development team.
This role will be responsible for managing and developing Pocari Sweat's sports marketing portfolio in Vietnam, including proprietary sports properties, sponsorships, athlete and community partnerships, sports-related content, and experiential activations.
The ideal candidate combines strategic thinking with strong execution capabilities, is comfortable managing multiple stakeholders and agencies, and has a genuine passion for sports, health, and active lifestyles.
Job Purpose
The Sport Management Assistant Manager is responsible for developing and executing Pocari Sweat's sports marketing strategy and key sports initiatives in Vietnam.
The role connects brand strategy, sports, athlete and community engagement, and consumer experience to strengthen Pocari Sweat's credibility and relevance in sports.
Key objectives include:
- Strengthening Pocari Sweat's brand equity and leadership in hydration within the sports community.
- Developing sustainable relationships with athletes, sports organizations, clubs, and strategic partners.
- Creating meaningful sports platforms that drive consumer engagement and product experience.
- Ensuring effective planning, execution, and evaluation of sports marketing investments.
Key Responsibilities
1. Strategy & Brand Activation
- Campaign Management: Architect and execute comprehensive, data-driven sports marketing strategies that align with Pocari Sweat strategy.
- Flagship Event Leadership: Oversee the end-to-end planning, execution, and communication for major proprietary sports properties, most notably the annual Pocari Sweat sport events (run, football, etc.).
- Collaborate with medical, nutritional, and physiological experts to build out and validate the brand's sport education to anchor marketing content.
2. Partnership & Community Governance
- KOL & Athlete Relations: Scout, secure, and manage corporate relationships with professional sports teams, elite athletes, sport influencers, and running, other sports clubs.
- Sponsorship Execution: Negotiate and track high-visibility sponsorships, ensuring that on-site branding, corporate booths, and functional hydration stations are fully optimized.
- Develop programs and activities that strengthen Pocari Sweat's presence and engagement within sports communities.
- Explore opportunities to collaborate with sports organizations and partners in initiatives contributing to the development of sports in Vietnam.
3. Digital & Content Marketing
- Develop sports-related content pillars and annual content plans and manage the development of sports content across social media, digital platforms, events, and community channels.
- Asset Optimization: Supervise on-site content capture, digital workflows, and post-event recaps to leverage active-lifestyle trends and maximize ROI.
- Build and maintain a knowledge and content library covering sports, hydration, recovery, and active lifestyles.
4. Financial & Team Management
- Budget Accountability: Plan and manage the overall financial implications of sports campaigns, tracking expenditures and monitoring ROI closely.
- Stakeholder Collaboration: Coordinate with internal teams, agencies, partners, and vendors to ensure smooth and timely project execution.
- Team Leadership: Mentor and guide internal Sport Management Executives and external agency personnel to foster a high-performance workspace.