Strategic Planner & Copywriter

1. Strategic Development
- Critically analyze and reframe briefs through the lens of brand growth and business impact.
- Identify the core business challenge behind each brief and translate it into a focused communication problem to solve.
- Synthesize market trends, category dynamics, cultural signals, competitive landscape, and consumer behavior into meaningful insights.
- Transform research findings into strategic opportunities that unlock strong creative and communication ideas.
- Build strategic models across brand positioning, communication strategy, IMC planning, and social/digital campaign planning.
- Define messaging frameworks, audience direction, communication territories, and touchpoint strategies across the customer journey.
2. Creative Collaboration & Copy Development
- Develop big ideas, campaign concepts, communication narratives, and strategic directions aligned with campaign objectives.
- Write and develop high-quality content in both Vietnamese and English across a wide range of formats, including campaign messaging, social content, website copy, digital campaign content, branded content, video scripts, taglines, slogans, key messages, and value propositions.
- Build content strategies aligned with brand positioning and marketing objectives.
- Ensure verbal expression is aligned with strategy, tone of voice, creative direction, and platform requirements.
- Work closely with Account, Multimedia, SEO, and other relevant teams to ensure verbal and visual elements are cohesive.
- Contribute to the development of content frameworks, IMC frameworks, and implementation directions for cross-functional teams such as PR, Social, and Media.
3. Campaign Effectiveness & Optimization
- Establish KPIs and measurement frameworks based on both brand metrics and communication metrics where relevant.
- Monitor campaign and content performance throughout the campaign lifecycle.
- Analyze results and provide timely strategic and content recommendations to improve effectiveness.
- Participate in pre-test, post-test, and related research or evaluation activities when required.
4. Quality Assurance
- Ensure copy, layout, and creative execution support one another and remain aligned with the approved strategic direction.
- Track progress and coordinate priorities with relevant internal teams to maintain quality and consistency throughout production and campaign delivery.
- Support the maintenance and improvement of internal content and strategic standards.
5. New Business & Other Responsibilities
- Collaborate in developing idea proposals and campaign proposals for potential clients when needed.
- Stay updated on marketing and communication trends, product developments, consumer behavior, category movements, emerging technologies, and local culture to ensure ideas remain relevant, effective, and innovative.
- Perform other duties or projects related to strategy, content, and creative development as assigned.