Trade Marketing Associate Manager Modern Off TradeCÔNG TY TNHH THƯƠNG MẠI CARLSBERG VIỆT NAM

Main purpose of the position:
• Lead a sustain channel to set and execute the standard for brand image at point of sales and support the expansion of quality distribution by driving the fit for purpose outlet activation to increase Rate of Sales.
Job responsibilities:
• Provide line of sight strategic channel development for the sales team from planning through customer/ consumer insights to execution in trade
• Support customers, by driving rate of sales in outlet with right activity support in line with distribution expansion.
• Assist sales team in developing a win-win contract solution for customers with the relevant activation support
• Work closely with brand team & sales team to support Sales and Marketing plan and translate to trade marketing activity for cohesive through the line plan in a sustain channel.
• Develop and review the Channel Guideline with all stakeholders to drive right pricing and assortment, brand visibility and to track execution of the guideline in market with assistance of VM/FIT team.
• Deployment activity to customer and tracking performance with frequency report.
• Manage Asset, POSM generic & POSM tailor made to drive premium brand image at the point of sales.