Traditional On Trade Assistant ManagerCÔNG TY TNHH NHÀ MÁY BIA HEINEKEN VIỆT NAM

1. Collaborate with Sales and Regional Trade Marketing to develop Channel Strategy, considering regional market differences, company priorities and brand strategies.
- Channel Strategy - Aligned channel strategy with Head of Trade and Head of Sales.

2. Translate Channel Strategy into Channel Activity Plan with allocated budget and through the line Brand Campaigns.
- Channel Activity Plan - aligned with On-trade Channel Manager, Regional Commercial Managers, Regional Trade Managers, Business Controller.
- Execution at outlets/activation place with innovatives/creative concept.
- Optimization during campaigns/activity & Post-evaluation review.

3. To analyze sales performance, evaluate the efficiencies of channel activities to react with market changes/ needs or competitor's threats.
- Regional Business Report monitoring actuals vs target: Market Share, Distribution and Volume performance.
- Issue - Opportunity analysis & activity recommendations to Sales team to drive volume & value growth.

4. To manage budget allocation and ensure to optimize and maximize investment of Trade at market. Drive a continuous cost optimization mindset with team and agencies.
- Quarterly budget Report.
- Identify & drive cost optimization initiatives.

5. Drive innovation agenda by identifying opportunities to use initiatives in creative concept, digital promotions to drive penetration effectiveness and efficiency.
- Initiatives to drive fast and scalable penetration and purchase in suitable activities.