UA Marketing (Internship)Công Ty TNHH Trà Đá Công Nghệ (Icetea Labs)

Mirai Studio was officially established in August 2021. After more than 2 years, Mirai studio has developed more than 60 games in different genres, along with more than 70M downloads.
We are the developer and publisher of Mobile App/Game on the CH Play platform and Apple Store. The mission is to bring users engaging but exceptionally simple and convenient experiences.
Mirai Studio's current wish is to create quality products, bring core values to many users, and become the leading Game company in the world.
The company is a working environment for young, enthusiastic, and ambitious people promoted with the Happylife fund
Research and analyze in-game data to optimize marketing plans and strategies.
Generate content for in-game ads for globally published game projects.
Coordinate with industry-leading game development team.
Collaborate with Google, Applovin, Unity, Tiktok, and other teams.
Manage strategies and set up advertising campaigns on Google Adwords, Applovin Ads, Unity Ads platforms.
Optimize content and performance metrics of digital campaigns.
Coordinate with the Creative team to enrich and create marketing resources, optimizing marketing effectiveness.
Collaborate with the Optimize team, utilize data and A/B testing to analyze user behavior, measure CPI, LTV, ROAS, and other metrics to optimize marketing campaigns.
Create weekly reports and adjust marketing campaigns.
Explore and research other Game Marketing channels.