[Urgent] Marketing Specialist (Healthcare Field / Medical Equipment)

Hiring position: Marketing Specialist (Healthcare Field / Medical Equipment)
Department: Marketing
Location: Hanoi
Reporting to: General Director
Company: Vatech Viet JSC
Employment Type: Full-time
Company Overview: Vatech is a global leader in dental imaging and healthcare technology. With a strong presence in more than 100 countries, we provide innovative digital solutions for dental professionals worldwide. In Vietnam, we aim to expand our market presence by building strong, trust-based relationships with local dentists, hospitals, and labs.
Key Responsibilities:
• Market research and analysis:
- Competitor product, price, distribution strategy monitoring and analysis
- Customer needs research and analysis
- Market(customer) segmentation.
• Market strategy building and performing:
- Develop comprehensive marketing plans for company equipment and products; create promotional plans to drive product awareness and sales.
- Event organization: Plan, organize and execute events such as exhibitions, seminars, workshops and corporate events.
- Customer acquisition: Identify and engage potential customers through various channels to drive sales.
- Media channels: Maintain and enhance the company's presence on media channels, including social media, websites and other digital platforms.
- Branding positioning and distinguishing points developing.
• Sales activity support:
- Making sales materials
- Building distribution expanding plan with sales team
• Market and Competitor Research: Conduct research on market trends, competitor activities and customer preferences.
• Relationship Building: Build and maintain relationships with key influencers (KOLs) in the dental industry; Collaborate with KOLs to promote products and enhance brand reputation.