User Acquisition Consultant (Game) - Remote Parttime

* Work Type: Consulting / Advisory (Part-time, Remote)
* Engagement Model: Flexible (Retainer / Hourly / Project-based)
* Workplace Address: Puzzle Studio - Tan Son Nhat Ward, Ho Chi Minh City
* About the Company
- Puzzle Studio is a fast-growing mobile game studio focused on building scalable puzzle games for global markets.
- We operate with a strong set of core values - Determination, Dedication, Continuous Learning, Proactivity, and Collaboration - which shape how we build products and grow as a team.
- At Puzzle Studio, we value people who are passionate about games, eager to learn, and motivated to turn ideas into impactful products.
* Role Overview
- This role partners closely with leadership and product teams to drive user acquisition as a key lever of product growth.
- The focus is on strategic advisory, performance optimization, and capability building - helping shape how UA is approached, executed, and scaled across our products.
- You will be expected to operate with a high level of autonomy and influence, contributing directly to growth strategy and investment decisions.
* Why This Role Matters
- We are at a stage where user acquisition has strong growth potential, but requires more structured strategy, deeper experimentation, and clearer scaling direction.
* This role is critical in helping us:
- Unlock scalable and efficient growth channels
- Improve marketing efficiency and budget allocation
- Build a strong UA foundation for long-term scaling
* Expected Impact
- Identify and unlock high-performing acquisition channels and growth opportunities
- Improve key performance metrics (CPI, ROAS, CAC, LTV/CAC)
- Establish structured testing and scaling frameworks for UA campaigns
- Build internal capability in UA strategy, execution, and performance analysis
* Key Responsibilities
- Shape and lead user acquisition strategy across mobile games (paid channels, creatives, targeting, scaling)
- Analyze campaign performance and identify high-impact growth opportunities
- Guide budget allocation and scaling decisions across channels (Meta, Google, TikTok, etc.)
- Advise on creative strategy, testing frameworks, and iteration processes
- Drive optimization of core metrics (CPI, ROAS, retention, LTV/CAC)
- Establish UA frameworks, playbooks, and best practices
- Mentor and elevate internal teams (UA, Product, Creative)
- Act as a strategic advisor to leadership on growth and marketing investment