User Acquisition Executive

About the Role:
The User Acquisition Executive plays a key role in driving user growth and monetization performance for our mobile apps portfolio.
You will manage end-to-end paid acquisition activities across major ad networks, optimize campaigns for ROI, and collaborate closely with Product, Creative, and ASO teams to scale high-performing apps efficiently.
This role requires strong analytical thinking, practical experience with mobile UA campaigns, and the ability to connect data with user behavior and business outcomes.
Key Responsibilities:
Campaign Management
- Plan, launch, and optimize user acquisition campaigns across key channels (Google Ads, Meta Ads, ASA, Mintegral, Tiktok Ads, etc.).
- Manage daily budgets, bids, and creatives to achieve KPI targets (CPI, ROAS, retention, LTV).
- Conduct A/B tests on creatives, targeting, and bidding strategies to continuously improve campaign performance.
Analytics & Performance Optimization
- Monitor and analyze campaign data.
- Derive insights to optimize user funnel and ad spend efficiency.
- Track cohort-level metrics (D1/D7/D30 retention, ARPU, LTV, ROAS) and provide actionable recommendations.
Cross-Functional Collaboration
- Work closely with the Creative Team to develop effective ad concepts and variations.
- Partner with the Product Team to align marketing messaging with app features and user value propositions.
Strategy & Experimentation
- Identify new traffic sources and test emerging platforms to diversify UA portfolio.
- Support growth experiments around monetization, pricing, and in-app behavior tracking.
- Propose scaling strategies for top-performing markets and channels.
Reporting & Documentation
- Prepare weekly and monthly reports summarizing campaign results, insights, and improvement plans.
- Maintain a UA playbook with best practices, learnings, and benchmarks for internal knowledge sharing.