User Acquisition Specialist

Collaborate with Biz, Content, and Product teams to develop creative advertising scripts:
- Act as a liaison to analyze the product's Unique Selling Proposition (USP) and target user behavior to craft tailored messaging and advertising concepts for each market.
- Coordinate with Developers, Designers, and Project Managers to ensure creatives effectively support product objectives.
- Participate in the development of creative concepts and A/B testing scenarios for multi-platform advertising.
Work with the Creative team to produce and review Creative Ads:
- Collaborate closely with design and motion teams to produce engaging content optimized for performance metrics (CTR, CVR, CPI).
- Oversee creative quality assurance, implement testing cycles, and analyze performance data to guide optimization.
- Work with the Product team to provide feedback on creative performance indicators aligned with in-app metrics.
Propose and present UA campaign plans (budget, timeline, target KPIs) to the Board of Directors (BOD):
- Proactively develop detailed User Acquisition (UA) plans tailored to each market and product phase.
- Present campaign strategies to the BOD, including budget allocation, performance targets (CPI, IPM, ROAS), platform selection, and required resources.
- Recommend effective budget allocation strategies and assess associated risks.
Execute UA campaigns across platforms such as Facebook Ads, TikTok Ads, Google Ads, etc., according to approved plans:
- Launch and manage campaigns across platforms including Facebook Ads, TikTok Ads, Google Ads, Unity Ads, AppLovin, IronSource,...
- Monitor real-time campaign performance, assess the effectiveness of target groups, and respond promptly to market changes.
- Optimize campaigns based on key metrics such as CPI, IPM, ROAS, retention rates,...
Utilize campaign and creative performance measurement tools (e.g., AdMob, AppLovin) to optimize campaign effectiveness:
- Use analytical tools such as AdMob, AppLovin, etc., to track behavioral and performance data.
Conduct in-depth analysis by target group, creative asset, and ad network to optimize budget allocation and improve ROI.
- Prepare periodic reports and present campaign results to the BOD or senior management.
Analyze past campaign performance metrics and provide product and content teams with recommendations for future campaign optimization:
- Provide insights to improve UX/UI, onboarding funnels, in-app features, and creative messaging.
- Advise on market-specific content adjustments based on user feedback.
- Collaborate closely with the Product team to enhance user retention, increase Lifetime Value (LTV), and reduce acquisition costs.