USER ACQUISITION

Welcome to ABI Game Studio
ABI Game Studio is a global mobile game company founded in Vietnam in 2015. With more than 230 talents, we specialize in Casual and Hyper-Casual games, having developed and published over 1000 titles that reach millions of players worldwide. Recognized among the Top 3 publishers globally by downloads according to Sensor Tower, ABI is also a strategic partner of Meta, Google, and TikTok.
We believe great games are created by passionate people. That's why we foster a young, innovative, and empowering work environment where talent is valued, ideas are encouraged, and growth is rewarded with industry-leading compensation and benefits.
We're looking for
User Acquisition
Location: Hanoi
Candidate Requirements
1-3 years of experience in User Acquisition/Performance Marketing within the mobile game industry.
Proven experience running and scaling UA campaigns globally with significant budgets.
Strong understanding of mobile game metrics (CPI, LTV, ROAS, retention, ARPDAU) and attribution logic.
Highly data-driven, analytical, yet creative and result-oriented mindset.
Strong ownership, able to work independently while collaborating effectively within a team.
Growth mindset with the ability to continuously learn and adapt in a fast-paced environment.
Experience working with MMPs (AppsFlyer, Adjust, etc.) and BI tools is a plus.
Prior experience in casual / hyper-casual / idle games is an advantage..
Comfortable using English in daily communication with partners and internal teams.
Job Description
Plan, execute, and scale UA campaigns across 100+ markets and major channels (Facebook, Google, Unity Ads, Axon, ironSource, TikTok).
Own campaign performance, driving ROI, ROAS, CPI, LTV, and long-term scalability.
Optimize bidding, budget allocation, and scaling strategies based on game lifecycle and performance data.
Conduct and analyze A/B tests on creatives, audiences, and campaign structures to improve results.
Collaborate with Creative, Product, Monetization, and Data teams to align UA with business goals.
Monitor performance, identify trends and risks, and propose data-driven optimizations.
Manage relationships with ad networks and leverage new features to enhance performance.
Share insights and support mentoring junior UA team members.
Stay updated on market trends, platform changes, and UA best practices.
Benefits
Attractive salary package + Performance bonus monthly (Upto 50M)
Salary review twice a year.
Tet bonus up to 03 months' salary + Holiday bonuses.
100% salary during the probation period.
Lunch allowance (1M/month), daily tea break.
7.5 working hours per day; 5 days per week.
13 annual leave days per year.
Periodic health check; health insurance package.
02 company trips per year, teambuilding activities,...
Level benefits: training fund, gym membership.
If you are a rockstar candidate, send us your resume at [protected info]