USER ENGAGEMENT (CRM)

USER ENGAGEMENT (CRM)
I. Company Overview
Unity Sport is a technology company specializing in real-time data platforms and IT applications. We are building a large-scale
real-time sports data platform serving millions of users daily, requiring
ultra-low latency and high reliability for global clients.
Our team is built on collaboration, agility, and continuous learning - where engineers and creators work together to turn complex challenges into seamless user experiences.
2. Key Responsibilities
Strategy & Planning
Develop and execute User Engagement & CRM strategies aligned with business goals.
Design and manage user lifecycle journeys (onboarding, activation, retention, reactivation, churn prevention).
Segment users based on behavior, demographics, transaction history, and engagement.
Execution & Operations
Plan, launch, and optimize multi-channel CRM campaigns (Email, Push, SMS, In-app).
Collaborate with Product, Marketing, Data, Tech, and Design teams to ensure consistent and contextual messaging.
Manage CRM content, including copy, timing, and frequency, to optimize user experience.
Analytics & Optimization
Monitor and analyze campaign performance (Open Rate, CTR, Conversion, Retention, Churn, LTV).
Conduct A/B testing, generate insights, and continuously improve CRM performance.
Leverage data to recommend engagement strategy optimizations.
Platform & Process Management
Work with CRM/CDP platforms such as Braze, Salesforce, HubSpot, MoEngage, CleverTap, Insider, etc.
Ensure CRM data accuracy and compliance with data privacy regulations (GDPR, PDPA).
Support CRM process development, team training, and act as a strategic advisor on user experience initiatives.
3. Job Requirements
Experience & Knowledge
3-4+ years of experience in CRM, User Engagement, Lifecycle Marketing, Marketing Automation, or related fields.
Strong understanding of customer lifecycle, retention, and cohort analysis.
Experience with large-scale user products is a plus, especially Mobile Apps and Global markets; experience in Sports, Gaming, or Entertainment is preferred.
Skills & Mindset
Strong analytical and data-driven mindset with a results-oriented approach.
Proficient in CRM/CDP and marketing automation tools.
Strong CRM copywriting and cross-functional collaboration skills.
User-centric, proactive, strategic, and hands-on.
4. Benefits
Competitive salary based on experience + quarterly/yearly performance bonus.
Opportunity to work with large-scale, global products and real-time data.
Dynamic environment that encourages innovation and experimentation.
Clear career path to CRM / User Engagement Lead.
Salary review every 6 months; birthday bonus & project bonus.
Work directly with senior leadership and founding team.
12 annual leave days + 1 birthday leave, annual health check.
Free access to 5-star gym, internal sports tournaments.
Training programs, workshops, team building, annual company trip.
Happy hour, birthday events, free snacks/coffee/tea.
Working Hour & Location
Working Hours: 8:30 AM - 6:00 PM (Monday to Friday)
Location: Unity Office, Room [protected info]A Vo Nguyen Giap, An Khanh Ward, Thu Duc City (former District 2), Ho Chi Minh City