User Experience Writer

FIREGROUP AT A GLANCE
Founded in 2016 in Vietnam, FireGroup Technology is committed to building world-class SaaS products that make a global impact on e-commerce. From the outset, we envisioned a world where running an online business is easy, effective, and sustainable, and we have been bringing that vision to life for nearly a decade.
About the Role
We are looking for a
Product Adoption Specialist
to help our users understand, adopt, and get more value from our product.
You will work across two closely connected areas:
User Education (70%)
- helping users learn the product and become successful without needing constant human assistance.
User Engagement (30%)
- encouraging users to take the right actions, adopt valuable features, and build consistent product usage habits.
This is a hands-on role. You will be expected to analyze user behavior, identify adoption problems, create solutions, launch them, and measure the results.
Why This Role Matters
Our product has many capabilities, but building a great product is only half the job.
Users need to:
Discover → Understand → Try → Adopt → Repeat → Get Value The Product Adoption Specialist helps make that journey happen.
You will have the opportunity to build the systems, content, campaigns, and experiments that turn product capabilities into real user behavior and customer value.
What You Will Do
Create Product Education & In-Product Content: Create and maintain accurate, easy-to-understand, engaging educational content - including but not limited to videos, GIFs, and visual walkthroughs - to help users understand the product and get value from it.
Improve User Onboarding & Product Adoption: Analyze user behavior and journeys to identify opportunities to improve onboarding and drive adoption of key product features.
Optimize Content for AI & AI Visibility: Make product education content easy for AI systems to understand, retrieve, and accurately explain.
Build User Training & Engagement Campaigns: Design targeted training and lifecycle campaigns that guide users through key product experiences and encourage ongoing engagement, helping them take meaningful actions that lead to product value.
Measure, Experiment & Improve: Use product and campaign data to measure impact, run experiments, and continuously optimize adoption and engagement.
Qualifications
Must-have:
1-3 years of relevant experience in Product Adoption, Product Growth, Customer Education, Customer Success, Lifecycle Marketing, User Engagement, Product Marketing, or a similar SaaS role.
Strong understanding of information architecture, knowing how to structure a knowledge base so users can find information.
Strong English communication and writing skills, with the ability to explain complex product concepts clearly and simply.
Experience creating user-facing content such as guides, tutorials, documentation, or educational materials.
Experimentation-focused and data-driven, with a strong interest in understanding user behavior and improving the product experience.
Hands-on and proactive, able to independently create, launch, measure, and improve user education and engagement initiatives.
Strong advantages if you have:
Strong understanding of Instructional design (Understanding how people learn)
Experience with [protected info], Intercom, Braze, HubSpot, or similar lifecycle engagement tools.
Familiarity with video editing software, Photoshop, and/or similar design tools.
Experience with optimizing content for AI assistants and AI search visibility/GEO.
Experience with Amplitude or similar product analytics tools to analyze user behavior, funnels, cohorts, and product adoption.
Experience with LMS or online learning platforms, including creating courses, learning paths, or training programs.
Job Benefits
We believe that motivation & personality of the employees are the only shortcut to the promotion of the corporate and contributions to the society. We will try our best to create a corporate environment where all employees can realize their dreams and goals.
Featured benefits include
Have opportunity to work with global merchants and join the dynamic, young and friendly project team; stable career path;
Attractive salary based on skills and experience; 13th month salary & seniority bonus; Employee's marriage, maternity bonus; Birthday voucher gift;
Annual salary review;
PTI Healthcare, annual health check;
Regular technical seminar & external/ internal training courses;
Providing free coffee, tea & snack;
Internal engagement events: Team-building; Town-hall, birthday gift voucher, mid-autumn, new year and kick-off parties, yearly company trip;
FireGroup Sports Clubs: Running, Football, Badminton, etc;
Laptop/ PC/ Monitor are provided