Own and develop INNOYO' Tiktok Channel, including Content direction, channel identity, visual tone and content mix to make INNOYO more lively, engaging and viral
Plan and develop Tiktok content, including campaign-based and sales-driven content.
Write scripts, hooks, and storytelling angles for short-form videos aligned with brand objectives
Coordinate and directly participate in video production (shooting, filming, model/talent arrangement, video editing)
Ensure video content is optimized for platform performance (format, duration, hook, trend adaptation)
Collaborate with
Designer and Digital Content & Media Executive to align visuals and messaging
Monitor, analyze, and report video performance metrics (views, engagement, CTR, conversion), and continuously optimize content
Stay updated on trends, viral formats, and platform updates to keep content fresh and competitive