Advisor, Market Research

'The Advisor, Market Research is a strategic leader responsible for driving insight-led decision-making across Techcombank, Ecostem
This role designs and oversees advanced research programs that combine deep customer understanding with robust data analytics, automation, and predictive modeling. By proactively identifying market shifts and customer trends, the Advisor enables business units to anticipate needs, optimize strategies, and deliver differentiated value propositions.

'Strategic Research Planning & Execution
Develop and lead a proactive market research agenda that anticipates customer behavior, competitive dynamics, and emerging trends
Translate business and marketing objectives into structured research programs using advanced methodologies and analytics.
Guide segmentation efforts by identifying sub-segments based on lifestyle, financial needs, and behavioral patterns.
Oversee research aligned to customer journeys, uncovering pain points, expectations, and opportunities for value creation.
Direct research to support the development of Customer Value Propositions (CVPs) and financial solutions tailored to target segments.

Head of Market research

'N-1 and memebers of related business & funtional units, TCB Group, Ecosystem9

'Market Research companies, Data research organization