[aes] DIGITAL MARKETING SPECIALIST

Mô tả Công việc
1. Digital Marketing (80%):
- Responsible for setting up, optimizing paid ad, content/visual idea across digital channels (such as Facebook, Tiktok, Zalo, Google,...) for school products.
- Planning, implementing, and monitoring advertising campaigns for the company's products/services across various channels: Google, Facebook, Zalo, Email, SMS Marketing.
- Implementing brand promotion campaigns through Digital Marketing tools such as SEO/SEM, Email marketing, SMS Marketing, Social Marketing, and Affiliate Marketing.
- Collaborate with Content Marketing to implement effective online marketing channels, optimize content, images, and advertising quality.
- Executing advertising campaigns for products/brands on social media platforms.
- Communicating on different platforms according to each campaign.
- Implement marketing researches regularly and keep the company updated with the industry trends, competitor's information, including the market research, analysis, for specific purposes/plans of the company.
2. Other tasks (20%):
- Coordinate and implement Digital, Events campaigns according to the annual Marketing plan, in each phase.
- Create and monitor quarterly and annual Digital, Events budgets, ensuring appropriate budget allocation (optimal budget).
- Measure and report the effectiveness of Digital, Events campaigns, collect data, and evaluate performance against objectives.
- Developing Digital, Events strategy and communication program for the product, including promotions aligned with the company's direction.
- Organize, coordinate with media agencies and other departments to implement the PR-Marketing events and other PR events to advertise for the school/company.