Art & Creative Lead - Phone Accessories

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About Slimcase
Slimcase is a fast-growing consumer accessories brand headquartered in Singapore with its core team in Ho Chi Minh City, known for stylish, premium, and lightweight phone cases. We sell across Vietnam, Thailand, the Philippines, Indonesia, Malaysia, and Singapore through our own websites and leading marketplaces. As we expand into new product categories and markets, we are looking for an Art & Creative Lead to own how Slimcase looks and feels, and to make sure every product, package, and campaign speaks as one brand.
Role Overview
You are the guardian of the Slimcase brand image. You translate brand strategy into a clear creative direction, lead our biggest creative projects (brand guideline, packaging, product concepts, and launch key visuals), and act as the in-house creative decision-maker when we work with external agencies.
This role is strategic first. When an agency presents concepts, your job is not to pick the prettiest demo, but to judge each option against our brand strategy, positioning, and visual system, and to steer the work until it fits. Over time, every project, whichever agency or team produced it, should feel unmistakably Slimcase.
Key Responsibilities
1. Brand Strategy & Creative Direction
Translate Slimcase's brand positioning and consumer insights (with Marketing) into a clear creative platform: creative principles, visual identity, and brand image.
Define what "on-brand" means and make it usable: the criteria the team and agencies use to judge work.
Ensure one consistent brand image and voice across products, packaging, campaigns, e-commerce, marketplaces, and social, across all markets.
2. Brand Guideline
Build and own the Slimcase Brand Guideline: logo, typography, color, photography / CGI style, layout and grid, tone of voice, and channel templates.
Design the system for real channels: text-safe compositions for live website text, marketplace and social safe zones, and master-to-local adaptation for each market.
Roll out the guideline to internal teams, market teams, and agencies; keep it updated as the brand grows.
3. Packaging, Product Concept & Agency Direction
Lead the Slimcase packaging system: architecture across product lines, structure, materials, finishes, and on-pack communication.
Take part in product concept development with Product Development and Industrial Design partners, and set the aesthetic direction for collections (styles, colors, materials, finishes, design language) so each new product line extends the same brand family.
Act as the in-house creative decision-maker with external agencies: write strategy-based briefs, define evaluation criteria before any concepts are shown, lead reviews, make the creative decision, and document the rationale.
Review dielines, print specs, proofs, and samples; own final visual approval and color quality.
Make sure work from different agencies and projects fits one visual system; manage creative scope, quality, and budget with partners, and work with the Operations Manager on project timelines.
4. Launch Key Visuals & Campaign Art Direction
Create the creative concept and key visual (KV) for product launches and key brand moments.
Art-direct photo, video, and CGI production, in-house or with external partners.
Define how each KV rolls out across PDP, marketplace thumbnails, ads, website, and social in every market.
5. Design Team Leadership
Lead, hire, and develop the in-house design team: define roles, set goals, give regular feedback, and build each designer's growth plan.
Plan priorities and capacity across big projects and always-on work (banners, social, marketplace assets, PDP), aligned with Marketing and channel teams.
Own the creative workflow: brief intake, review and approval levels, file and asset management, so the team delivers on time and on brand.
Set the art direction and quality bar; review key assets and coach designers through hands-on feedback.
Build the templates and systems that let the team deliver always-on work consistently without the Lead reviewing every piece; decide when to bring in freelancers or external production.
Scope & Collaboration
Art & Creative Lead owns: Brand image and creative principles, the Brand Guideline, creative decisions on packaging, product aesthetics and KVs, and final creative approval of agency work.
Marketing owns: Consumer research, marketing strategy, briefs for channel needs, channel execution, and commercial performance.
Product Development owns: Product specs, feasibility, cost, and suppliers. Creative owns the aesthetic direction.
Market & channel teams own: Local content and adaptation from master assets, following the guideline.
External agencies: Propose and execute concepts against Slimcase briefs. Final creative direction stays in-house.