Assistant Brand Manager - ABM

Mô tả Công việc
1. Strategic Brand Positioning & Planning
Contributes to the development and implementation of annual Integrated Marketing Communications plans.
Collaborates with the Brand Manager to establish long-term marketing roadmaps, ensuring brand personality is consistent with the corporate mission and vision.
Adapts strategies to meet the specific needs of target consumer segments and market timing.
2. Campaign Management & Execution
Leads the end-to-end execution of marketing campaigns across multiple channels (ATL, BTL, Digital).
Manages partnerships with advertising, media, and creative agencies to produce high-quality marketing assets and campaign materials.
Monitors real-time campaign performance against KPIs, providing proactive adjustments to ensure optimal reach and conversion.
Conducts post-campaign analysis to identify key learnings and strategic recommendations for future initiatives.
3. Brand & Portfolio Management
Synchronizes brand activities with the Sales department and other internal functions to ensure consistent brand presence at the Point of Sales.
Supervises the production and deployment of POSM across all distribution channels.
Monitors product lifecycle and brand health metrics (Market share, Sales volume, Brand awareness).
Manages the Assigned Marketing Investment (A&P budget), ensuring cost-efficiency and maximum ROI.
4. Market Intelligence & Cross-functional Collaboration
Performs continuous market research and competitor benchmarking to identify emerging trends and threats in the F&B landscape.
Partners with R&D and Sales to translate market insights into product improvements or new product development opportunities.
Ensures systematic storage and management of all brand-related data and marketing documentation.