Assistant Brand Manager

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Key Responsibilities
1. Brand Strategy & Market Analysis
• Coordinate and help build both short-term and long-term brand plans aligned with brand's strategy.
• Conduct consumer and market research, competitor and trend analyses to provide insight-based recommendations.
• Ensure brand consistency across all touch points: packaging, POSM, digital media, retail, all channels.
2. Campaign & Marketing Execution
• Plan and support implementation of integrated 360° campaigns (ATL/BTL/PR/Digital).
• Track campaign performance, measure ROI, and suggest optimizations.
• Coordinate with Sales and Trade Marketing to activate campaigns at point-of-sale.
3. Product Management:
• Continuously monitor product performance using metrics, customer feedback, complaints.
• Assist the brand team in the NPD process from concept to launch, coordinating with R&D, packaging, designers, operations.
• Monitor product lifecycle: new launches, reorders, product updates, quality checks.
4. Trade Marketing & Field Activities
• Work with trade and sales teams on consumer promotions, sampling, retail activations.
• Monitor in-market promotional materials and competitor activities. Conduct market visits regularly to collect field insights.
5. Budget & Vendor Management
• Track expenditure and ensure budget compliance.
• Liaise with agencies, suppliers, external event teams to ensure materials and campaigns are delivered on time and within specs.
6. Reporting & Brand Health Monitoring
• Prepare regular reports on brand and campaign performance: brand health, market share, sales, ROI.
• Support the Brand Manager with data-driven insights and prepare presentations for internal/ regional stakeholders.