• 3-4 years of experience in FMCG, Personal Care, Beauty,
Brand Marketing, NPD or Innovation, with hands-on exposure to concept development and product development execution.
• Good analytical skills to interpret market data, consumer research, competitor movement and business results to support innovation approaches.
• Ability to mine consumer insights, decode unmet needs and translate observations into clear innovation territories, product ideas and concept directions.
• Solid ideation and concept development capability, including crafting propositions, benefit hierarchy, reasons-to-believe, variant architecture and consumer experience.
• Good understanding of product development with R&D, including formula direction, ingredient stories, sensorial cues, packaging requirements and technical feasibility.
• Experience in consumer validation, concept testing and product testing, with the ability to synthesize learning to refine ideas into commercially viable propositions.
• Strong project management discipline to manage timelines, Stage-Gate deliverables, risks, cross-functional alignment and product-readiness requirements for assigned projects.
• Good stakeholder management and influencing skills to work effectively with Brand, R&D, Supply Chain, Procurement, Finance, Manufacturing and external partners.
• Entrepreneurial mindset with curiosity, problem-solving ability, attention to detail and strong communication skills to move early ideas into actionable innovation projects.