Track business performance metrics: sales, distribution, MFC, and market updates (weekly, monthly, or upon request by the line manager).
Generate business insights and provide recommendations to support brand growth and decision-making
Develop & Execute branding campaigns: conceptualize ideas, create communication plans (if required), and manage production and execution processes.
Coordinate with internal and external stakeholders to ensure timely and effective implementation of marketing activities
New Product Development
Collaborate with R&D, Sales, and other departments to propose prototype products, define brand positioning, USPs, SKUs specifications, and price simulations.
Conduct market analysis, consumer research (FGD/ OMT/ CLT): Work with agencies or internal teams to identify unmet needs, consumer insights, and market trends based on actual requirements.
Packaging development: Develop packaging briefs and coordinate packaging development with internal design teams.
Plan and align operational activities with IMC strategies by collaborating with sales/channel teams.
Project Management
Coordinate with cross-functional teams (Sales, Trade Marketing, R&D, Purchasing, Supply Chain, Design, ...) to ensure on-time execution.
Monitor project timelines, identify potential risks, and proactively drive solutions
4. Administrative Tasks & Others
Manage monthly brand payment processes and SAP, ERP system entries.
Prepare reports and presentations as required.
Undertake other tasks as assigned by the manager.
Yêu cầu công việc
Experience:3-5 years of experience in Brand Marketing, preferably in FMCG, especially in Food, Pie, Bakery & Confectionery. Experience in New Product Development (NPD), project management, and cross-functional collaboration is highly preferred.
Skills:
- Strong understanding of consumer behavior, creativity, and strategic thinking.
- Proactive, resourceful, and able to work independently with a strong sense of ownership.
- Excellent multitasking and organizational skills in a fast-paced environment.
- Strong analytical abilities with data-driven insights (experience with Retail Audit reports, sales, and distribution metrics is a plus).
Technical Skills:Strong proficiency in Microsoft Excel and PowerPoint.
Vị trí Assistant Brand Manager do công ty Công ty TNHH Thực phẩm Orion Vina tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Negociate, tìm thêm việc làm về Assistant Brand Manager hoặc công ty Công ty TNHH Thực phẩm Orion Vina ở các link phía trên