Assistant Brand Manager

• In conjunction with Alchemy senior management and the Brand Owner, develop and execute plans and initiatives in line with brand strategy. Acting as a lead of Category, having a chance to explore the holistic view of market and direct competitors, and provide the appropriate monthly report of Category & Competitor Tracking
• Manage & develop the Brand Programs, Events, and Digital plan, as well as budget and claims of the entire group business.
• Manage and take responsibility for your marketing resources including direct reports, the internal shared services team, agencies, and other associated functions.
• Work directly with the Brand Owner and Alchemy management to deliver reporting, strategy and financial outcomes as planned.
• Source and manage marketing and PR agencies or hire talent where appropriate.
• Find and engage cost efficiencies to maximize use of resources.
• Collaborate with Alchemy's senior management, sales, and finance teams to ensure a cohesive and supportive work environment.
As we exist in an ATL dark market with already well-defined brand strategies by our Brand Owners the role is very much execution and customer marketing focused.
• Plan and analyze events, launches, and other marketing activity and ensure due process for reporting on performance.
• With your team develop look and feel of brands in both the on and off premise environments and execute the implementation of merchandising (through production agencies)
• Develops relationships with marketing and communication agencies and media to assist in developing opportunities.
• Analyze consumer, trade channel and category trends to identify future sources of growth for your portfolio.
• Develop pricing & pack strategies, improve margin mix, trade spending plans and distribution goals to develop actionable KPI's.
• Conduct analysis and periodical reviews of the brand, competitive, category, customer, and consumer trends to enhance the brand's equity and marketplace performance.
• Support channel marketing and sales in category management and sales presentations including significant time in field.
• Work with key internal stakeholders (sales, finance, regional managers) and our brand owner to assist in executing brand strategy and undertaking reviews.
KPI's
• Brand plan/activities- ensure delivery and execution of the plan for all key brands (50%)
• Channel related activations/ Marketing Trade Programs (30%)
• Reporting and management (20%)