Job Summary:
Assistant Brand Manager will collaborate with Brand Manager to help develop and implement effective
brand-building strategies.
Main Roles and Duties:
- Define a clear product strategy.
- Develop a product roadmap, New Product Innovation management, and anticipate potential scenarios during operation.
- Conduct market research to identify customer needs and desires for the product
- Assess the market and analyze competing products.
- Establish the product's value proposition and collaborate with relevant departments to guide product development.
- Perform additional tasks related to the company's specific products .
- Get close to customers/consumers via frequent market visits.
- Be able to work well with cross functions to drive sales and build the Product and category
- Lead cross functions (supply chain,
purchasing, sales,
trade marketing, stratergy marketing) to run the New Product development process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Vietnam.
- Follow up and control Marketing expenses.
- Smoothly cooperate with other Departments to handle tasks related to the Product in charge.
- Other tasks assigned by the line manager.