Assistant Brand Manager

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About M.O.I Cosmetics
A Vietnamese beauty brand making products for Vietnamese women's skin, climate and lifestyle. Lip, base makeup and new categories, sold across own channels, e-commerce, distributor and beauty retail nationwide.
Key responsibilities
1. Brand idea to sales: content and campaigns end to end (30%)
• Work with the Brand Manager to execute the marketing strategy end to end through 360° and influencer marketing, growing revenue and strengthening long-term category position through consistent brand direction.
• Turn creative brand ideas into campaigns with a sales target, hero SKU, channel and conversion to accelerate revenue growth
• Create and repurpose brand, celebrity and KOL assets into selling content for Shopee, TikTok Shop, Lazada and Livestream in both M.O.I and distributors' channels.
• Execute and optimize brand and product communications across sales channels by working with Sales and Ecom team to improve channel performance and visibility.
• Tie brand campaigns and events to source of growth effectively with clear KPI to achieve company's business outcomes.
2. Influencer and affiliate sales network (20%)
• Build and run a KOL/KOC affiliate network: recruitment, commission, seeding and briefs.
• Scale top creators and content weekly; cut non-performers on clear rules.
• Build and grow communities to support audience engagement initiatives
3. NPD go-to-market plan and execution (20%)
• Build NPD/revamp business cases with R&D: insight, concept, claims, price, forecast.
• Own the launch plan: launch kit, KOL line-up, channel targets and stock plan with Supply Chain.
• Review at day 30 and day 90 based on sales performance and customer feedbacks to deliver business outcomes and product improvement to enhance client's experience.
4. Marketing measurement and tracking system (15%)
• Build the marketing KPI tree linking content, creators and campaigns to GMV.
• Track every initiative to sales to measure campaign ROI, turn learning into recommendations and play book
• Run a weekly dashboard and monthly report; reallocate budget on measured return.
5. Team execution culture, cross functional collaboration and budget control (15%)
• Lead and coach 3 executives; set clear weekly priorities, owners and deadlines.
• Build a high performance team culture with full ownership, on-time delivery, test-and-learn and accountability for results as well as championing an open, collaborative culture with other teams.
• Manage the marketing budget within plan with a resourcefulness and full ownership mind set
• Work closely with internal teams including SA, MT, Ecom, Supply chain... to keep the brand consistency across channels and turn plans into commercial result.