Assistant Brand & Product Marketing Manager

Mô tả Công việc
Market & Business Analysis: Track market, competitors, channel dynamics, and key regulations; analyze industry/product trends; collect dealer/installer/end-buyer insights; deliver periodic DS performance and activation reports with action recommendations.
Branding & Communication Execution: Execute DS brand plans (POSM, visibility packages, activation, local content); manage briefs, timelines, and quality; ensure message/claim compliance; support basic issue/crisis response.
Portfolio & Product Management: Core category: Manage portfolio strategy (SKU roles, listing priorities, pack/price architecture), monitor performance and propose optimizations. New category: Lead DS GTM (positioning, pilot regions/outlets, starter kit, training/demo plan) and readiness materials.
Project / Deployment Management: Manage POSM design-production-allocation-tracking; support NPD launch checklist and rollout; run post-evaluation and continuous improvement.
Budget Management: Track A&P commitments vs actuals; ensure proper approval/documentation; support budget planning and efficiency/ROI mindset.